Digitisation in the public sector: a focus on the customer experience
To try to be as customer centric as possible, many organisations these days are digitising their services. Whilst this is appropriate in most cases, it is important to first identify the underlying reasons for the digitisation, and to properly prepare for it, both in terms of creating the right culture for staff and also for customers. Ultimately, the goal of digitisation, much like the goal of any service organisation in general, is to serve the customer in the most efficient and effective way, so any technology or other process needs to be embedded and needs to be in place for …
