Delivering Simple and Intuitive Services to Build Public Trust and Confidence in Government
At the core of it all, the citizen wants simplicity, security and accessibility. But simple can be very complicated to achieve, and often overwhelmed amongst a mass of noise, constantly shifting dynamics and seemingly endless competing priorities. However, when done right, bringing it back to basics can form a virtuous cycle - more trust leads to more engagement, more data, improved performance, and the cycle continues.
