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Digital Services and Customer Experience

Transforming Digital Experiences so No Citizen is Left Behind - Digital.NSW 2022

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The single biggest uplift in demand for digital public services has reset citizen expectations and tested governments’ critical capabilities. Digital-first citizens now want connected and responsive services from government, delivered on their terms, while ensuring every community is considered in this effort. (new line) Adobe’s evaluation of digital accessibility, a marker for maturity of digital equity, shows Australia’s global leadership and New Zealand’s emerging position. The evaluation also shows there is room for improvement. (new line) This session will focus on how leading governments are driving greater digital equity among citizens, including how to unlock citizen preferences to make it easier and more intuitive for every citizen to engage with government. 

Insights from:

John McKenney, Principle Digital Strategist, Adobe 

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