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Unlocking Canada’s Hidden Social Asset Class, and the Economic Potential the Not-For-Profit Sector Can Bring to the Economy

$40bn for the economy? Yes please

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Delali Hotsonyame 18 September 2026 · 1 min read
Unlocking Canada’s Hidden Social Asset Class, and the Economic Potential the Not-For-Profit Sector Can Bring to the Economy

Creating Social Credits

Abstract

Canada’s not-for-profit sector delivers essential social programs that generate measurable economic value, yet this value remains largely unrealized within traditional financial systems. With thousands of not-for-profit organizations operating nationwide, the sector represents a substantial but under recognized contributor to Canada’s economic stability, social resilience, and long-term growth. This paper introduces a conceptual framework that addresses the mechanics of turning social programs into economic assets and proposes social credits as a mechanism for capturing and mobilizing the unrealized value produced by these assets.

Using a simple Social Return on Investment (SROI) program calculation, we estimated that the sector generates at least $8 billion in unrealized economic value annually. Using an exploratory case study the suggested figure may very well exceed $40 billion. We argue that recognizing and mobilizing this value could significantly strengthen Canada’s economy, enhance ESG accountability, and create new pathways for social investment.

The Waterloo STEAM Academy will like to work with a partner institution to create a Canada first formalized structure that not-for-profit and non profit organizations can utilize to turn assets into currency. In short the receiving organization maintain rights to further develop and administer their programs, while exchanging that balance sheet monetary asset for sponsorship dollars.

This will allow for the maximization of value per program and better incentivize corporate giving.

Published by

Delali Hotsonyame Executive Director, Waterloo STEAM Academy

About our partner

Waterloo STEAM Academy

At Waterloo STEAM Academy our journey began with a simple yet powerful vision: to reimagine education as a truly integrated, real-world experience that prepares learners for life, innovation and impact. Our world is changing. Education must also change. What started as a focused initiative in STEM (science, technology, engineering and math) programming has evolved into a full-scale educational development academy serving both students and institutional partners. With repeatable tasks being left to AI we have realized art must become a central characteristic that is necessary to define future work and future skills. Today, we stand at the intersection of curriculum innovation, educator empowerment and immersive learning design. We have the opportunity to study in real-time our current generation of learners while studying the pace of change in the workforce. This opportunity which is made possible by technology is where we drive innovation in education.Our approach is true cross-curricular learning.We believe education should not exist in subject matter silos. Our model is built on on cross-curricular integration, where disciplines blend naturally to mirror how challenges are solved in the real world. Our approach also takes into consideration local makers and methods to integrate local experts, businesses and artists within the locality of an educational institution. We connect scientific inquiry with creative thinking, engineering with storytelling and technology with ethical dissections.Our Core Services and ToolsEducational Program Research and DevelopmentEducational Program CreationContinuous Education CycleEducator Training and Professional DevelopmentReady to integrate Programs We equip educators with concrete teaching tools and programs with the ability to deliver as the core instead of complexity of applications. We support institutions who aim to deliver meaningful, future-ready education.We are proud of what we deliver. We deliver excellence not packaging.

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