Why AI is the new stakeholder for policy and communications teams

AI is becoming a new stakeholder in how public narratives are shaped, interpreted and amplified, challenging policy makers and communications managers to rethink approaches to policy development, market research and stakeholder engagement.This paper, based on Public Sector Network's discussions with communications and public engagement leads from City of Sydney, Endeavour Energy and Medianet, unpacks what AI means for reputation management, citizen sentiment and public trust.