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Digital Services and Customer Experience

Connecting with citizens through targeted and engaging communications

The way we all communicate has changed. The invention of the telephone was a genuine game-changer, but now nearly a century and a half later, communication takes many forms, particularly in the digital space, and government agencies need to be at the forefront of this revolution. In Australia, many of the federal agencies in particular have embraced social media and have re-created their digital strategies to match the expectations of their communities. This paper showcases examples from three of those agencies. The experience of social media is now fundamental to the creative, artistic and cultural industries within Australia and across …
Connecting with citizens through targeted and engaging communications
Australia 19 Nov 2021
Industry Trends
Public
Save Rosie Fea Author avatar
Digital Services and Customer Experience

Driving service excellence in state government through digital transformation

The first two decades of the current century have seen enormous technological changes in almost every field. Digital technology continues to have a disruptive impact on businesses and the economy, and it is not an exaggeration to say that any organisation or sector that doesn’t keep up with the pace of digital transformation will be left behind. Digitisation however is not only about the use of technology. It is about being able to work seamlessly in the digital age. At a state level, the process to digitise is often more complicated because there is not an equivalent transformation agency in …
Driving service excellence in state government through digital transformation
Australia 16 Nov 2021
Whitepapers & Reports
Public
Save Rosie Fea Author avatar
Digital Services and Customer Experience

Designing and embedding a seamless and innovative end-to-end service

At the recent Service Design and Delivery event, we heard from the Department of Health as they dive into how to connect the real world experience to policy making. In this article we explore: In the Department of Health, one example of the way policy has always been traditionally developed is in the field of mental health. Unlike other conditions, where it is usually quite clear if there is an issue – like a broken bone for instance – mental health conditions “are complex and they can be very different from person to person.” When developing policy, it is therefore …
Designing and embedding a seamless and innovative end-to-end service
Australia 5 Nov 2021
Industry Trends
Public
Save Public Sector Network Author avatar
Digital Services and Customer Experience

Improving customer satisfaction across contact channels

In many ways, unlike much of the rest of the country, Western Australia has not suffered the effects of the pandemic in the same way. However, of all the government services that have been affected, it was largely the Department of Transport that was the most impacted. That might initially sound incongruous but being “a network of branches,” with a focus on transport infrastructure and logistics, the department has the “capability to scale up very quickly.” In fact, the WA Department of Transport has become the government’s go-to department “if there are any incidents.” As such, “overnight, our operations changed.” …
Improving customer satisfaction across contact channels
Australia 19 Oct 2021
Industry Trends
Public
Save Paris Armstrong Author avatar
Digital Services and Customer Experience

The Importance of Workforce Planning

A people plan, a people and culture plan or an HR plan are all part of the same thing. Yet some organisations claim that they “don’t have time for such a plan, or it’s too much work.” It is true that the process to create a plan can be lengthy, but it is equally true in almost all cases that not having a workforce plan of some kind is worse. Without a strategic direction, there is a higher chance of “turnover, unengaged and unhappy employees, stress and workload pressures, increased leave, and most importantly, a lowered return on investment.” Attracting …
The Importance of Workforce Planning
Australia 14 Sep 2021
Industry Trends
Public
Save Milena Tsitovitch Author avatar
Digital Services and Customer Experience

Embedding a seamless experience across channels to connect & engage

The Secretary of the department put out a heartfelt statement and the department worked to address all the issues that the fire caused. More than that though, “from that incident came a real understanding of the need for empathy and for owning the issue.” It was also such a “profound experience” that it became the catalyst they needed “to change the way we think as an organisation.” From the response to that incident, they realised that DELWP needed to have three principles to live by: “be available; speak and listen; take action.” From these three principles came three engagement values …
Embedding a seamless experience across channels to connect & engage
Australia 4 Aug 2021
Industry Trends
Public
Save Paris Armstrong Author avatar
Digital Services and Customer Experience

Improving Citizen Life Event Journeys

The initiative was developed because for every one of the more than 315,000 births in Australia each year, a parent can have “up to 7 interactions with government agencies to register the birth and enrol the child in Medicare and Centrelink.” Not only does this result in “unnecessary duplication,” but it creates opportunities for mistakes, and thus “approximately 30% of birth registrations have errors requiring follow-up” by either government agencies, parents, or both. Part of the reason why there are so many interactions is because the current process requires parents to register with three separate agencies, even though they are …
Improving Citizen Life Event Journeys
Australia 30 Jul 2021
Industry Trends
Public
Save Neboneid Hamoo Author avatar
Digital Services and Customer Experience

An Inclusive Design Approach to Government Services

To achieve that mission, the DTA employs “all kinds of different individuals,” not just technology experts. The purpose of having such variety is to “build simple, clear and fast public services, underpinned by transparency and respect. That is what builds public trust.” In total, there are about 350 staff at the agency, responsible for “designing services for all the citizens, taking into account all perspectives, which is really complex.” To have true digital engagement, organisations and agencies need to be in the right frame of mind. However, the DTA has found over the last few years that there are a …
An Inclusive Design Approach to Government Services
Australia 12 Jul 2021
Industry Trends
Public
Save Milena Tsitovitch Author avatar

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