Madeson Darcy's Insights
Industry Trends

How to Encourage Talent Development, Training and Upskilling for Women within Public Sector
Not all women are born feminists. Maureen Towle, the Assistant Deputy Minister for Service Alberta Data, Information and Privacy Services Division within the Government of Alberta, says that for a long time she didn’t support days focused on women or the issues that feminism represented. In part this may be because for most of her childhood, she didn’t notice the little things that other women did, though they were there. On top of that, for her career before politics, she worked in female dominated disciplines, mostly in admin support, with many women, so the issues around feminism were not as …

5 Dec 2022
Industry Trends

Marketing and Communications for Municipalities
Most organizations, especially in the public sector, are constantly looking to improve their marketing and communications in order to better connect with their constituents. This is especially the case in the local government sector. Municipalities work locally and therefore want their messages to resonate with their residents. But given the constant barrage of news and information, it is often hard to create messages that have meaning. Partly for that reason, Edmonton Global was created in Alberta in early 2019. Chris McLeod MBA, the Vice President of Global Marketing & Communications, says that they are an economic development organization that focuses …

30 Nov 2022
Industry Trends

Local Government Digital Transformation
The challenges of the last two years have shone a light on some of the broader issues across society. In the local government context, this has included the need for greater collaboration, and better use of existing and new technology. In fact, those councils that have been able to adapt to the barriers that have been placed in front of them by making better use of technology have been able to survive and even thrive during this period. Some councils and local government organizations have even been able to share their knowledge with others and work collaboratively in order to …

25 Nov 2022
Industry Trends

Navigating a Changing Workplace and Building Better Policies and Teams for the Future
The City of Toronto, like so many other government institutions across the world, has a large real estate holding. In fact, during the COVID-19 lockdowns, when most people were consigned to working from home, they discovered that their footprint was possibly too large, and this has been borne out even more now that many workers are coming back to the office. Not only is not everyone back yet, but many of those that are back don’t want to work in the office five days a week and want to collaborate more with their colleagues. All of this has come to …

4 Nov 2022
Industry Trends

Spotlight on the Canadian Institute for Health Information (CIHI)
We were lucky enough to have The Canadian Health Institute for Health Information join us as marketing partners at our Healthcare Infrastructure on October 4th, 2022. Who exactly are The Canadian Institute for Health Information (CIHI)? CIHI provides comparable and actionable data and information t…

25 Oct 2022
Industry Trends

Innovating Digital Service Delivery to Streamline Processes and Improve Operational Efficiency
The role of any local government is to provide services to their citizens, and local governments are particularly adept at that because “we are the closest government entity to the community; we deal with our residents on a day-to-day basis.” The City of Stonnington has “over 115,000 residents and many visitors coming to our famous streets and shopping districts.” As such, they have “over 100 different services and the equivalent of 34 separate small businesses,” all under the banner of one entity. However, until they started this transformation journey “three or so years ago,” most of these areas didn’t have …

8 Sep 2022
Industry Trends

Advancing Digitally Enabled Integrated Care Systems
COVID-19 was first and foremost a health crisis, so using that as an opportunity, the hospital group decided to reimagine access to care, and it allowed us to be creative. They wanted to leverage technology to produce results for their patients, whilst also being mindful of our systems and the evolving nature of COVID-19. The result was an LTC remote monitoring program. With the implementation of a specific tool, the program was designed to detect early signs of decline in the health status of residents in nursing homes. The tool that they used was Preview-ED (Practical Routine Elder Variants to …

3 Aug 2022