Persuasive Leadership for the Public Sector Training

Persuasive Leadership
for the Public Sector

Wednesday, May 24 & May 31, 2023 | Online Training

Training Overview

Mastering Communication Techniques to Win Support for Organizational Change

A fundamental leadership skill for guiding organizations through change is communication. Leveraging communication to create a change vision that your colleagues will react positively to, implement, and follow is a sought-after skill of the most persuasive leaders. Persuasive Leadership for the Public Sector will reveal strategies for public sector leaders at all levels to enhance their communication skills to help forge a blueprint for organizational change.

Over the course of three modules (Creating the Change Vision Story, Persuasion Techniques for Successful Organizational Change, Effectively Countering Resistance to Change) participants will gain cutting-edge communication skills and techniques to lead their organizations through a change initiative effectively and efficiently. Participants will also gain insights into strategies for maximizing the benefits of an organizational transformation while reducing the challenges that change entails.

Whether you are just embarking on a new leadership role or an experienced change-maker, this practical, hands-on course has something for you. Through an informative mix of presentations, interactive exercises, and peer-to-peer mentorship, Persuasive Leadership for the Public Sector will provide actionable steps to help you become a more effective and persuasive change leader and win support for transformational goals.

Who Should Attend

This course is designed for heads, directors, managers, leads, and analysts, in charge of transforming all three levels of government including:

All Business Leaders

Training & Development Leaders

HR & Employee Engagement Leaders

Learning Outcomes

Refine your communication skills, communicating for understanding vs. communicating for information giving

Master emotional and cultural intelligence when communicating change initiatives

Learn how to recognize and overcome cognitive biases to communicate messages more clearly and effectively

Win internal buy-in for transformation and organizational change

Meet Your Facilitators

Dr. Bill Brantley

Bill Brantley
President and Chief Learning Officer Brantley Advanced Social Science Applications (BAS2A)

Dr. Bill Brantley is the President and Chief Learning Officer of Brantley Advanced Social Science Applications (BAS2A). He has been a program manager for the Emerging Leader Program, the Supervisor Certificate Program, and the Executive Coaching and Career Coaching Programs at the U.S. Patent and Trademark Office. Dr. Brantley was awarded the 2019 Emerging Training Leader by Training Magazine and is an IPMA-HR SCP, a Certified Professional in Talent Development, an ROI-certified professional, a certified data scientist, and a Certified Professional in Training Management.

In addition, he is a certified Project Management Professional, a certified agile project manager, an accredited professional in business analysis, and is certified in Disciplined Agile. He has completed over 200 hours of coaching training from the Neuroleadership Institute, the American Confidence Institute, emotional intelligence coaching, and the Global Team Coaching Institute.

Dr. Brantley is an adjunct faculty member for the University of Louisville (20+ years) and the University of Maryland (8+ years). He is the author of The Persuasive Project Manager (2019), Four Scenarios for the Future of the Federal Government (2019), and Strategic Career Reinvention (2022). Dr. Brantley has also created nine award-winning Massive Open Online Courses (MOOC) on project management communication and digital transformation for the University of Maryland’s Project Management Center for Excellence. His courses have nearly ten thousand students worldwide.

Key Sessions

Day 1: Module 1Day 1: Module 2 Day 2: Module 3

Creating the Change Vision Story

Storytelling for Leaders

• Why storytelling works for organizational change
• Envisioning the future
• The Context-Challenge-Action(s)-Results-Impact (CCARI) Story Framework

Workshop Activity
Participants will build change vision stories using CCARI and then present the stories to the group for comments and constructive feedback.

Persuasion Techniques for Successful Organizational Change

Cialdini’s Seven Principles of Persuasion Review

• The seven basic principles of persuasion
• How to build the seven persuasion principles into your change vision story

Workshop Activity
Participants will refine their CCARI stories to include selected persuasion principles and present their stories to the group for comments and constructive feedback.

Effectively Countering Resistance to Change

Understanding the Causes of Change Resistance?
• What does change resistance look like?
• The psychological foundations for change resistance
• Strategies used by change resistors

Workshop Activity
Using CCARI stories from Day 1, participants will brainstorm possible change resistance strategies. This will be followed by a participant’s debrief activity.

Cognitive Biases and Persuasion
• What are cognitive biases?
• How do cognitive biases impact persuasion?
• Overcoming cognitive biases

Workshop Activity
‘Spot the Cognitive Biases’

Using Emotional and Cultural Intelligence to Craft Your Change Communication Strategy
• Cultural intelligence and the four steps
• Emotional Intelligence and its’ five components


Regular Price (US)

$995 US

per person + taxes

Regular Price (CDN)

$1,195 CDN

per person + taxes

Customised in-house options available for teams

Interested in any of our online trainings?

You can also choose to have them delivered in house. We will work closely with our inspiring session facilitators to tailor the content around the key development areas your team are prioritising, shape the learning outcomes around your core departmental challenges and make the most of your L&D and upskilling budget.

Interested In Learning More?

The HR & Future of Work Community provides a hub for public sector professionals from around the globe to learn, network, collaborate, benchmark, and share best practices with their peers. Become a member today for free and gain access to:

  • Live chats and digital forums
  • Global content library
  • Priority event registration
  • Networking opportunities with peers
  • Complimentary access to exclusive events and insights