for the Public Sector
March 3rd & March 10th, 2023 | Online
Mastering Communication Techniques to Win Support for Organizational Change
A fundamental leadership skill for guiding organizations through change is communication. Leveraging communication to create a change vision which your colleagues will react positively to, implement, and follow is a sought-after skill of the most persuasive leaders. Persuasive Leadership for the Public Sector will reveal strategies for public sector leaders at all levels to enhance their communication skills to help forge a blueprint for organizational change.
Over the course of three modules (Creating the Change Vision Story, Persuasion Techniques for Successful Organizational Change, Effectively Countering Resistance to Change) participants will gain cutting-edge communication skills and techniques to lead their organizations through a change initiative effectively and efficiently. Participants will also gain insights into strategies for maximizing the benefits of an organizational transformation while reducing the challenges that change entails.
Whether you are just embarking on a new leadership role or an experienced change-maker, this practical, hands-on course has something for you. Through an informative mix of presentations, interactive exercises and peer-to-peer mentorship, Persuasive Leadership for the Public Sector will provide actionable steps to help you become a more effective and persuasive change leader and win support for transformational goals.
Who Should Attend
This course is designed for heads, directors, managers, leads, and analysts, in charge of transforming all three levels of government including:
All Business Leaders
Training & Development Leaders
HR & Employee Engagement Leaders
Refine your communication skills, communicating for understanding vs. communicating for information giving
Master emotional and cultural intelligence when communicating change initiatives
Learn how to recognize and overcome cognitive biases to communicate messages more clearly and effectively
Win internal buy-in for transformation and organizational change
Meet Your Facilitators
President and Chief Learning Officer Brantley Advanced Social Science Applications (BAS2A)
Dr. Bill Brantley is the President and Chief Learning Officer of Brantley Advanced Social Science Applications (BAS2A). He has been a program manager for the Emerging Leader Program, the Supervisor Certificate Program, and the Executive Coaching and Career Coaching Programs at the U.S. Patent and Trademark Office. Dr. Brantley was awarded the 2019 Emerging Training Leader by Training Magazine and is an IPMA-HR SCP, a Certified Professional in Talent Development, an ROI-certified professional, a certified data scientist, and a Certified Professional in Training Management.
In addition, he is a certified Project Management Professional, a certified agile project manager, an accredited professional in business analysis, and is certified in Disciplined Agile. He has completed over 200 hours of coaching training from the Neuroleadership Institute, the American Confidence Institute, emotional intelligence coaching, and the Global Team Coaching Institute.
Dr. Brantley is an adjunct faculty member for the University of Louisville (20+ years) and the University of Maryland (8+ years). He is the author of The Persuasive Project Manager (2019), Four Scenarios for the Future of the Federal Government (2019), and Strategic Career Reinvention (2022). Dr. Brantley has also created nine award-winning Massive Open Online Courses (MOOC) on project management communication and digital transformation for the University of Maryland’s Project Management Center for Excellence. His courses have nearly ten thousand students worldwide.
Creating the Change Vision Story
Storytelling for Leaders
• Why storytelling works for organizational change • Envisioning the future
• The Context-Challenge-Action(s)-Results-Impact (CCARI) Story Framework
Participants will build change vision stories using CCARI and then present the stories to the group for comments and constructive feedback.
Persuasion Techniques for Successful Organizational Change
Cialdini’s Seven Principles of Persuasion Review
• The seven basic principles of persuasion
• How to build the seven persuasion principles into your change vision story
Participants will refine their CCARI stories to include selected persuasion principles and present their stories to the group for comments and constructive feedback.
Effectively Countering Resistance to Change
Understanding the Causes of Change Resistance?
• What does change resistance look like?
• The psychological foundations for change resistance
• Strategies used by change resistors
Using CCARI stories from Day 1, participants will brainstorm possible change resistance strategies. This will be followed by a participant’s debrief activity.
Cognitive Biases and Persuasion
• What are cognitive biases?
• How do cognitive biases impact persuasion?
• Overcoming cognitive biases
‘Spot the Cognitive Biases’
Using Emotional and Cultural Intelligence to Craft Your Change Communication Strategy
• Cultural intelligence and the four steps
• Emotional Intelligence and its’ five components