Framing & Solving Problems with Human-Centered Design

October 10th & 17th | 10:30 AM – 2:30 PM EST | Online

Training Overview

Creating and Improving Physical and Digital Products, Services and Experiences

As a Project Manager in the Public Sector, you have to navigate a whole host of complexities: multiple stakeholders (often with conflicting interests), tight budgets, changing work environments, and end-users with diverse needs.

Human-centered design (HCD) offers an antidote to address the complexity. Commonly used in design and management frameworks HCD enables you to develop solutions to problems by involving the human perspective in all steps of the problem-solving process.

There is no set process. The point of design thinking is that it isn’t a process. Evidence-based decisions are made throughout, and the specialist skills are in effectively selecting method combinations and applying them in skillful ways.

This 8-hour training course aims to provide time-poor, public sector project managers with the tools to unlock better social outcomes and solve problems with Human Centered Design.

You will learn how to apply HCD towards designing and improving products, services, digital and physical experiences. You will leave this training course knowing how to address mindsets and behaviors with a people-first perspective; an ability to tap into the power of iteration and working visually; as well as frameworks to help guide divergent and convergent thinking.

Who Should Attend

This course is designed for project managers and cross-functional business leads charged with driving transformation change in all three levels of government including:

Project Manager and Project Leads

Business Process Improvement Managers, Leads,

UX Managers, UX Leads and Service Designers

Learning Outcomes

Build an in-depth understanding of internal and external stakeholders

Gaining an understanding of the HCD methodologies
with a view to identifying the best combination for you.

Learn how to set up a plan for continuous improvement

Possess the ability to apply empathy-driven design principles to create solutions that deeply resonate with user needs, resulting in enhanced user experiences and increased impact.

Meet Your Facilitator

President & CEO, Tatham Company

Michael has collaborated with world-renowned leaders for over 18 years, using his expertise to help them unite their teams to tackle their industry’s most significant obstacles. His diverse clientele has
included organizations such as NASA, Walmart, Bank of America, HP, and the US Airforce. Michael has instilled organizational agility and adaptability in his clients by offering a complete set of tools necessary
to drive growth in the form of mindset, methodology, and systems. What sets Michael apart from your traditional coach is his ability to gather cross-functional organizational buy-in swiftly, leading to the development of a competitive operating rhythm that initiates and drives organizational change sustainably.

Beyond his work, Michael balances his passions for flying, boxing, basketball, golf, and technology while being a devoted father to four children.

Key Sessions

Modules 1 and 2Module 3 and 4

Module 1 – An Introduction to Human-Centered Design

Overview, Objectives and Outcomes

  • Why are you here?
  • How to get the most out of this session
  • Participation principles and tools

An Introduction to the Human-Centred Design and its Benefits

  • Human-Centered Design and the Power of the human perspective
  • Understanding how to apply HCD to design products, services, digital and physical experiences
  • Learning the difference between HCD for improvement and HCD for the creation

Influencing Mindsets and Behaviors

  • How to define success
  • Understanding how to gain buy-in
  • An exercise in aligning stakeholder goals

Module 2 – Exploring the Problem

Exploring and the Problem

  • Understanding problem spaces and identifying your problem space
  • Engaging with the community/ users and mapping out the pain points and challenges that they face
  • Synthesizing and processing this information

Understanding your Community and/or Users

  • Unpacking persona creation
  • What are the questions that you need to ask
  • Creating a user journey map and other artifacts to extract key information

Module 3 – Ideation, Feasibility and Viability

Concept ideation: Evaluating your Current State and Discussing Possible Solutions

  • Assessing where you are presently
  • Applying a blueprinting exercise
  • Developing solutions

Practical Guide: Internal Valuation and Testing

  • Running a feasibility and viability exercise with internal stakeholders
  • Running a User Testing
  • Gathering and synthesizing feedback
  • Planning next steps

Module 4 – Making HCD a Part of Your Everyday Work and LifeIdeation, Feasibility and Viability

Understanding Journey Maps and their Practical Application
Making HCD part of BAU: Planning for Continuous Improvement

  • Exploring task models
  • Planning a blue print for your Future State
  • Identifying gaps and areas for improvement

Making HCD part of BAU: Planning for Continuous Improvement

  • Outlining next steps
  • Planning a Human-Centered Design sprint workshop
  • Identifying gaps and areas for improvement


Early Bird Price until August 4

$595 USD
(Save $300)

per person + tax

Discounted Rate until September 1 only

Use this code:

(Save $300)

per person + tax


$895 USD

per person + tax

Additional discounts are available for group registrations of 10 or more.
For group discount inquiries, payment inquiries, or custom training solutions please contact [email protected]

* Registration for this training is exclusively for professionals currently working within the Public Sector.

Customised in-house options available for teams

Interested in any of our online trainings?

You can also choose to have them delivered in house. We will work closely with our inspiring session facilitators to tailor the content around the key development areas your team are prioritising, shape the learning outcomes around your core departmental challenges and make the most of your L&D and upskilling budget.

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