Online Training

Social Media for Government

Empower citizens, build trust: Mastering social media strategies for government engagement.

10 & 11 September 2024

10:00 AM - 2:30 PM AEST

Next intake: 10 & 11 September 2024 | 10:00 AM - 2:30 PM AEST

Overview

Australia’s population of 26 million in 2023 includes 21 million internet users, with 18 million active social media users, making social media platforms essential for government agencies to communicate with the public. With 45% of Australians born overseas or having parents born overseas, demographic changes are reshaping government operations, including policymaking, service delivery, and engagement. Culturally and linguistically diverse communities are now central to stakeholder engagement for government agencies. Communication and stakeholder engagement specialists recognise the importance of using social media platforms to connect with diverse audiences. However, the emphasis has often been on accuracy, protocols, and approval processes, with a perceived failure to create empathetic and people-centred content.

This course aims to prepare and present messaging and channels online while balancing respect for audience and stakeholders with just-in-time approvals and publishing. Participants will gain a better understanding of how to tailor social media strategies, make informed decisions, and drive better outcomes through effective online communication.

Who Should Attend?

This course is designed for designers, specialists, editors, and officers, in charge of transforming all three levels of government, including:
Social Media, Communication, Media Relations, Marketing and Events
Digital Media, Digital Engagement, Web Development and Design
Public Affairs, Relations and Engagement

Learning Outcomes

Understand the crucial role of social media in government communication.
Learn to create engaging, empathetic content for diverse audiences.
Develop effective strategies for utilising various social media platforms.
Manage crises in online feedback and misinformation, while maintaining protocol.

Online Training

Social Media for Government


Session details

  • Stay updated with evolving social media trends.
  • Enhance social media strategies for trust-building and public dialogue.
  • Create engaging content for diverse audiences.

 

View course modules

Level: Fundamentals

No previous experience necessary

or

Get this course using subscription credits. Learn more

This course requires 1 credit.

Key Sessions

 

 

The role of social media in government

• Historical and current context of social media use in government
• Evaluating the potential and challenges of social media for government communication

 

Creating engaging, empathetic content for diverse audiences

• Understanding the diverse Australian social media landscape
• Identifying audience demographics and tailoring content appropriately

Navigating different social media platforms

• Overview of various platforms and their unique features
• Strategic use of platforms based on audience demographics and content type

 

Understanding your themes, values and voice based on your audience and objectives

• Understanding what your key themes and topics are
• Identifying who your internal and external stakeholders are
• Identifying where the roadblocks are to approvals
• Forming this into an effective social communications strategy

 

Activity: Creating a multi-platform content strategy identifying key stakeholders and addressing bottlenecks

• Identify your key themes
• Identify your key stakeholders
• Identify your values and voice
• Where are the bottlenecks and what can be done to work better with them?
• How does this look as a strategy for your social communications?

Finding a balance: Protocol vs. Openness

• Balancing openness and protocol in government social media communication
• Strategies for fostering healthy online community engagement

 

Crisis Management in Social Media Communication

• Handling negative feedback and misinformation online
• Strategies for maintaining credibility during crises

Social Networking vs Creator Media

• How usage of social media has changed since 2018
• Leaning into how social media is being used now

 

Forming a Content Strategy

• Themes, Values and the Questions to Answer
• Planning evergreen and seasonal content

Meet Your Facilitator

Dante St James

Trainer and Digital Expert | Clickstarter

Dante St James, a digital expert from Clickstarter, brings over a decade of experience guiding government agencies, non-profits, NGOs, and businesses through digital transformation. As a sought-after small business advisor, he holds accreditations in various roles, including Meta Lead Trainer and Community Manager. Dante’s national reach includes collaborations with the Northern Territory Government and Commonwealth’s Digital Solutions, offering insights on social media, search optimisation, public speaking, personal branding, and copywriting.

Register Today

Join this training for professionals working within the Public Sector

Pay for individual courses

Extra Early Bird

Ends 28 Jun

$795 AUD

per person + tax $400 saving

 

Early Bird

Ends 26 Jul

$995 AUD

per person + tax $200 saving

 

Regular

Ends 9 Sep

$1195 AUD

per person + tax

Use training credits

Subscription

Pay today using:

1 credit

Subscribe & save with pre-purchased credit. See more

Additional discounts are available for group registrations of 10 or more. For group or payment enquiries or custom training solutions, please contact [email protected]

Subscription options

Achieve great value with our customised subscription plans.

Become a member today and upgrade to Premium to access training credits and much more...

Starter

10%

discount off course prices

Purchase at least 3 training credits*

Requires commitment to promote Public Sector Network courses internally


  • Access to private discussion groups to connect & collaborate with training peers
  • Connect & collaborate within public sector communities
  • Membership enables access to exclusive case studies, whitepapers & reports

Bronze

15%

discount off course prices

Purchase 6-15 training credits*


  • Dedicated account manager
  • Access to private discussion groups to connect & collaborate with training peers
  • Connect & collaborate within public sector communities
  • Membership enables access to exclusive case studies, whitepapers & reports

Silver

20%

discount off course prices

Purchase 16-30 training credits*


  • Dedicated account manager
  • Access to private discussion groups to connect & collaborate with training peers
  • Connect & collaborate within public sector communities
  • Membership enables access to exclusive case studies, whitepapers & reports

Gold

25%

discount off course prices

Purchase 31-50 training credits*


  • Dedicated account manager
  • Access to private discussion groups to connect & collaborate with training peers
  • Connect & collaborate within public sector communities
  • Membership enables access to exclusive case studies, whitepapers & reports

Enterprise

X%

to be discussed

Tailor-made training programs with flexible training credits shareable amongst your team across many courses


  • Learning & development consultant
  • Dedicated account manager
  • In-house training options
  • Premium report
  • Access to private discussion groups to connect & collaborate with training peers
  • Connect & collaborate within public sector communities
  • Membership enables access to exclusive case studies, whitepapers & reports

* Most full-day Public Sector Network courses (which may be split over two days) will require one credit, which is valued at approximately $US595 or $A795, plus tax

Customised in-house options available for teams

Interested in any of our online trainings?

You can also choose to have them delivered in house. We will work closely with our inspiring session facilitators to tailor the content around the key development areas your team are prioritising, shape the learning outcomes around your core departmental challenges and make the most of your L&D and upskilling budget.

Enquire here for more information

Can't see what you need?

Download our training catalogue to review all available topics

Download full catalogue

Get in Touch

Empowering the public sector with meaningful actionable advice to help solve the problems worth solving. If you would like to do an in-house course, please get in touch.

Request the training catalogue

To receive a PDF copy of the Public Sector Academy training catalogue, please submit the details below:

By submitting your email address, you are consenting to Public Sector Network potentially reaching out to you about the academy offering.

Achieve great value with our customised subscription plans