Online Training
Social Media for Government
Empower citizens, build trust: Mastering social media strategies for government engagement.
9 & 10 September 2024
10:00 AM - 2:30 PM AEST
Next intake: 9 & 10 September 2024 | 10:00 AM - 2:30 PM AEST
Overview
Australia’s population of 26 million in 2023 includes 21 million internet users, with 18 million active social media users, making social media platforms essential for government agencies to communicate with the public. With 45% of Australians born overseas or having parents born overseas, demographic changes are reshaping government operations, including policymaking, service delivery, and engagement. Culturally and linguistically diverse communities are now central to stakeholder engagement for government agencies. Communication and stakeholder engagement specialists recognise the importance of using social media platforms to connect with diverse audiences. However, the emphasis has often been on accuracy, protocols, and approval processes, with a perceived failure to create empathetic and people-centred content.
This course aims to prepare and present messaging and channels online while balancing respect for audience and stakeholders with just-in-time approvals and publishing. Participants will gain a better understanding of how to tailor social media strategies, make informed decisions, and drive better outcomes through effective online communication.
Who Should Attend?
This course is designed for designers, specialists, editors, and officers, in charge of transforming all three levels of government, including:Learning Outcomes
Online Training
Social Media for Government
Session details
- Stay updated with evolving social media trends.
- Enhance social media strategies for trust-building and public dialogue.
- Create engaging content for diverse audiences.
View course modules
Level: Fundamentals
No previous experience necessary
Key Sessions
The role of social media in government
• Historical and current context of social media use in government
• Evaluating the potential and challenges of social media for government communication
Creating engaging, empathetic content for diverse audiences
• Understanding the diverse Australian social media landscape
• Identifying audience demographics and tailoring content appropriately
Navigating different social media platforms
• Overview of various platforms and their unique features
• Strategic use of platforms based on audience demographics and content type
Understanding your themes, values and voice based on your audience and objectives
• Understanding what your key themes and topics are
• Identifying who your internal and external stakeholders are
• Identifying where the roadblocks are to approvals
• Forming this into an effective social communications strategy
Activity: Creating a multi-platform content strategy identifying key stakeholders and addressing bottlenecks
• Identify your key themes
• Identify your key stakeholders
• Identify your values and voice
• Where are the bottlenecks and what can be done to work better with them?
• How does this look as a strategy for your social communications?
Finding a balance: Protocol vs. Openness
• Balancing openness and protocol in government social media communication
• Strategies for fostering healthy online community engagement
Crisis Management in Social Media Communication
• Handling negative feedback and misinformation online
• Strategies for maintaining credibility during crises
Social Networking vs Creator Media
• How usage of social media has changed since 2018
• Leaning into how social media is being used now
Forming a Content Strategy
• Themes, Values and the Questions to Answer
• Planning evergreen and seasonal content
Meet Your Facilitator
Dante St James
Trainer and Digital Expert | Clickstarter
Dante St James, a digital expert from Clickstarter, brings over a decade of experience guiding government agencies, non-profits, NGOs, and businesses through digital transformation. As a sought-after small business advisor, he holds accreditations in various roles, including Meta Lead Trainer and Community Manager. Dante’s national reach includes collaborations with the Northern Territory Government and Commonwealth’s Digital Solutions, offering insights on social media, search optimisation, public speaking, personal branding, and copywriting.
Register Today
Join this training for professionals working within the Public Sector
Additional discounts are available for group registrations of 10 or more. For group or payment enquiries or custom training solutions, please contact [email protected]
Customised in-house options available for teams
Interested in any of our online trainings?
You can also choose to have them delivered in house. We will work closely with our inspiring session facilitators to tailor the content around the key development areas your team are prioritising, shape the learning outcomes around your core departmental challenges and make the most of your L&D and upskilling budget.
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