Online Training
Customer Journey Mapping for the Public Sector
Reengineering the Customer Journey: Building your CJM Practice
August 27 & September 3, 2024
12:00 PM - 4:00 PM EST
Next intake: August 27 & September 3, 2024 | 12:00 PM - 4:00 PM EST
Overview
Seamless customer experience is the key to creating a positive interaction between citizens and their government entities. However, the acceleration of digital tools and multiple points of interaction has added many layers of complexity to service delivery. Despite the emerging challenges, the public sector continues to transform service delivery to support citizens throughout all stages of life. Today, with almost all aspects of life being digitally enabled, the number of government services delivered online continues to grow – along with the expectations of consumers.
Despite the progress to date, service providers must continue to work proactively to bridge the divide between citizen expectations and their multichannel experiences. Innovative methodologies and technology can be used to reimagine customer journeys, reinvent service design, identify pain points, amend infrastructure deficits, and ensure that public confidence in government is supported by positive experiences with them.
Through an innovative mix of lecture-style presentations, interactive group exercises, and expert feedback, the “Reengineering the Customer Journey” online training session series will allow participants to improve CX by learning how to map, analyze, and engage with each stage of their citizen’s journey to transform service delivery and align with organizational purpose.
Under the guidance of our expert facilitator, this training session series will equip attendees with human-centered approaches that help to tackle growing expectations, fluctuating demand, and changing operational environments. Participants will leave with both theoretical and practical knowledge, as well as implementable strategies they can embed in future projects and share with their multidisciplinary teams.
Who Should Attend?
Public Sector employees responsible for:Learning Outcomes
Online Training
Customer Journey Mapping for the Public Sector
Session details
- Gain insights into mapping, analyzing, and engaging with each stage of the citizen’s journey to enhance service delivery.
- Acquire human-centered approaches to address growing expectations, fluctuating demand, and changing operational environments.
- Develop implementable strategies that align with organizational objectives and can be shared with multidisciplinary teams for enhanced service outcomes.
Level: Fundamentals
No previous experience necessary
Get this course using subscription credits. Learn more
This course requires 1 credit.
Key Sessions
The session covers the essentials of Customer Experience (CX) driving Customer Journey Mapping (CJM) activities, particularly in the context of government services. It emphasizes the importance of CJM in understanding citizen experiences and satisfaction levels. Methodologies like Design Thinking & Service Design are introduced, highlighting how CJM can drive seamless CX and enhance organizational efficiency. The session underscores the collaborative nature of CJM, involving stakeholders for successful implementation. Breakout activities focus on practical aspects, such as identifying benefits and pitfalls, establishing a purpose-driven approach, determining CJM scope, and overcoming implementation challenges through co-development discussions.
• From Customer Experience (citizen experience) to Customer Journey Mapping: what are the fundamentals of CX that drives Customer Journey mapping activities
• What are customer journey maps, why they are important to tell the story of a citizen’s (customer) experiences and satisfaction with government services.
• Methodologies to create CJM (including introduction to Design thinking & Service Design)
• How the customer journey maps can be used to drive seamless CX to citizens and improve organization’s
efficiency.
• Customer Journey Mapping is a team effort: getting the right stakeholder together to ensure a successful project
Breakout Activity
How CJM could benefit your agency’s current services and identifying the pitfalls to avoid when implementing CJM.
• Creating a purpose to your CJM, by establishing a value driven approach to journey mapping that helps to guide decision-making and inform service design and delivery
• The scope, depth and types of CJM
• Navigating through the swim lanes of customer journey maps: What to include in your CJM and which tools to use to map.
• Research Wall: Gathering the VoC, the VoE and all the data about the experience
• Starting small to win your organization’s buy-in: prioritizing experiences to maps and building your business case.
Breakout Activity – Co-Development
Uncovering together potential challenges in implementing Customer Journey Mapping within our agencies.
Meet Your Facilitator
Catherine Gauthier
Founder | CX4 Lab & Certified Customer Experience Professional
Catherine Gauthier is a certified customer experience professional (CCXP) with over 16 years of experience in analyzing and planning, at both strategic and operational levels, the delivery of services for customers in various industries, including B2B, B2C, and government departments and agencies. She is passionate about customer experience, inspired by Design Thinking & Service Design methods, and constantly on the lookout for new market trends.
Catherine has been involved in more than 50 projects for the development of customer experience departments, the mapping of customer journeys, the creation of personas, the deployment of organizational transformation strategies, the development of human capital, as well as the implementation of technologies related to customer experience such as CRM, CJO, CDP, VOC, call center software, and E-commerce.
A real team player, she can mobilize employees towards the achievement of results and business objectives. As a good communicator, she shares her thought leadership about CX at conferences and has created various learning programs about CX. Since 2017, she has lectured at HEC Montreal for undergraduate and executive continuous studies programs. She is the co-founder of the CXPA Quebec community and is now a member of the board of directors for CXPA Canada.
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Join this training for professionals working within the Public Sector
Pay for individual courses
Extra Early Bird
Ends 21 Jun
USD 595
per person + tax $400 saving
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Ends 26 Jul
USD 795
per person + tax $200 saving
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Ends 26 Aug
USD 995
per person + taxUse training credits
Additional discounts are available for group registrations of 10 or more. For group or payment enquiries or custom training solutions, please contact [email protected]
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