In the evolving government landscape, attracting and retaining skilled employees is increasingly challenging. This interactive workshop empowers HR and Organisational Development Specialists to redefine their role as employers of choice in the public sector. By guiding participants through an effective Employee Value Proposition (EVP) framework, the workshop aims to enhance recruitment outcomes, increasing applicant numbers, targeting the right talent, and reducing recruitment marketing costs.

Participants will gain the skills to identify their target audience, conduct competitor analyses, and develop a comprehensive EVP guide for compelling communication to employees and candidates. The workshop also covers aligning EVP with organisational branding, integrating values and purpose into messaging, and measuring EVP success and effectiveness.