Online Training

Rethinking EVP and Talent Management in Government

Mastering the Art of Creating a Winning Employee Proposition

Tuesday, 9 & 16 April 2024

10:00am – 2:30pm AEST

Next intake: Tuesday, 9 & 16 April 2024 | 10:00am – 2:30pm AEST


In the evolving government landscape, attracting and retaining skilled employees is increasingly challenging. This interactive workshop empowers HR and Organisational Development Specialists to redefine their role as employers of choice in the public sector. By guiding participants through an effective Employee Value Proposition (EVP) framework, the workshop aims to enhance recruitment outcomes, increasing applicant numbers, targeting the right talent, and reducing recruitment marketing costs.

Participants will gain the skills to identify their target audience, conduct competitor analyses, and develop a comprehensive EVP guide for compelling communication to employees and candidates. The workshop also covers aligning EVP with organisational branding, integrating values and purpose into messaging, and measuring EVP success and effectiveness.

Course Inclusions

  • Welcome and Introductions
  • Group Discussions
  • Q&A Sessions

Who Should Attend?

From the following functions: Heads, Directors, Manager and Leads of:
Organisational and Capability Development 
HR and HR Business Partners
People and Culture
Talent and Recruitment 

Learning Outcomes

Solve a real business problem
Craft a compelling EVP
Align your EVP with your organisational branding, values and purpose
Develop a performance framework

Online Training

Rethinking EVP and Talent Management in Government

Session details

  • Reflect on creative solutions with a unique opportunity
  • Workshop enriched with group coaching for hands-on learning
  • Tailored program designed exclusively for the public sector
View course modules

Level: Fundamentals

No previous experience necessary


Get this course using credits with a Premium subscription. Learn more

This course requires 1 credit.

Key Sessions

  • Understanding the Employee Value Proposition
    • What is an EVP?
    • How can an EVP provide business value?
  • Developing an EVP
    • What are the business drivers for developing an EVP?

  • Define Target Audience
    • Identify the specific segments of the workforce you want to attract and retain
    • Consider demographics, career stages, and key motivators for these groups
  • Identify Key EVP Components
    • Define the core elements that make up the EVP
    • Compensation, benefits, work environment, career development, and work-life balance

  • Develop a clear message
    • Reflecting the company’s unique value proposition
    • Highlight the most attractive aspects of the work experience
  • Developing your EVP
    • Recap
    • Define the Target Audience
    • Identify the specific segments of the workforce you want to attract and retain
  • Demographics
    • Consider demographics, career stages, and key motivators for these groups
    • Competition offering?
    • Identify what candidates want

  • Align with Employer Branding/Values/Purpose:
    • Ensure consistency between the EVP and the company’s employer brand
    • Create a narrative that resonates with the company’s overall brand image
  • Implementing your EVP
    • Integrate into marketing collateral
    • Recruitment marketing metrics
    • Performance framework
  • Adapt to Changing Needs:
    • Regularly reassess the external market and internal employee needs
    • Be prepared to evolve the EVP to stay competitive and relevant

Meet Your Facilitator

Tom Middleton

HR Director, Federal Government

Tom is an experienced senior HR leader, having led multimillion-pound capability development projects, redesigned workforce analytics, and won recognition for developing a finalist Employee Value Proposition in the 2023 Australian Human Resources Institute awards. Currently, he serves as a Human Resources Director with extensive experience in various sectors, including government, not-for-profit, and private industry. Tom’s achievements include delivering a $5.4 million remote workforce project, launching workforce planning initiatives, implementing health workforce programs, and establishing cost-saving measures through marketing analytics.

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Join this training for professionals working within the Public Sector

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Ends 8 Apr

$A 1195

per person + tax

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Additional discounts are available for group registrations of 10 or more. For group or payment enquiries or custom training solutions, please contact [email protected]

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