Online Training

Rethinking EVP and Talent Management in Government

Mastering the Art of Creating a Winning Employee Proposition

Tuesday, 9 & 16 April 2024

10:00am – 2:30pm AEST

Next intake: Tuesday, 9 & 16 April 2024 | 10:00am – 2:30pm AEST

Overview

In the evolving government landscape, attracting and retaining skilled employees is increasingly challenging. This interactive workshop empowers HR and Organisational Development Specialists to redefine their role as employers of choice in the public sector. By guiding participants through an effective Employee Value Proposition (EVP) framework, the workshop aims to enhance recruitment outcomes, increasing applicant numbers, targeting the right talent, and reducing recruitment marketing costs.

Participants will gain the skills to identify their target audience, conduct competitor analyses, and develop a comprehensive EVP guide for compelling communication to employees and candidates. The workshop also covers aligning EVP with organisational branding, integrating values and purpose into messaging, and measuring EVP success and effectiveness.

Course Inclusions

  • Welcome and Introductions
  • Group Discussions
  • Q&A Sessions

Who Should Attend?

From the following functions: Heads, Directors, Manager and Leads of:
Organisational and Capability Development 
HR and HR Business Partners
People and Culture
Talent and Recruitment 

Learning Outcomes

Solve a real business problem
Craft a compelling EVP
Align your EVP with your organisational branding, values and purpose
Develop a performance framework

Online Training

Rethinking EVP and Talent Management in Government


Session details

  • Reflect on creative solutions with a unique opportunity
  • Workshop enriched with group coaching for hands-on learning
  • Tailored program designed exclusively for the public sector
View course modules

Level: Fundamentals

No previous experience necessary

or

Get this course using credits with a Premium subscription. Learn more

This course requires 1 credit.

Key Sessions

  • Understanding the Employee Value Proposition
    • What is an EVP?
    • How can an EVP provide business value?
  • Developing an EVP
    • What are the business drivers for developing an EVP?

  • Define Target Audience
    • Identify the specific segments of the workforce you want to attract and retain
    • Consider demographics, career stages, and key motivators for these groups
  • Identify Key EVP Components
    • Define the core elements that make up the EVP
    • Compensation, benefits, work environment, career development, and work-life balance

  • Develop a clear message
    • Reflecting the company’s unique value proposition
    • Highlight the most attractive aspects of the work experience
  • Developing your EVP
    • Recap
    • Define the Target Audience
    • Identify the specific segments of the workforce you want to attract and retain
  • Demographics
    • Consider demographics, career stages, and key motivators for these groups
    • Competition offering?
    • Identify what candidates want

  • Align with Employer Branding/Values/Purpose:
    • Ensure consistency between the EVP and the company’s employer brand
    • Create a narrative that resonates with the company’s overall brand image
  • Implementing your EVP
    • Integrate into marketing collateral
    • Recruitment marketing metrics
    • Performance framework
  • Adapt to Changing Needs:
    • Regularly reassess the external market and internal employee needs
    • Be prepared to evolve the EVP to stay competitive and relevant

Meet Your Facilitator

Tom Middleton

HR Director, Federal Government

Tom is an experienced senior HR leader, having led multimillion-pound capability development projects, redesigned workforce analytics, and won recognition for developing a finalist Employee Value Proposition in the 2023 Australian Human Resources Institute awards. Currently, he serves as a Human Resources Director with extensive experience in various sectors, including government, not-for-profit, and private industry. Tom’s achievements include delivering a $5.4 million remote workforce project, launching workforce planning initiatives, implementing health workforce programs, and establishing cost-saving measures through marketing analytics.

Register Today

Join this training for professionals working within the Public Sector

Pay for individual courses

Regular

Ends 8 Apr

$A 1195

per person + tax

Use training credits

Subscription

Pay today using:

1 credit

Get credit by subscribing to Premium. See more

Additional discounts are available for group registrations of 10 or more. For group or payment enquiries or custom training solutions, please contact [email protected]

Subscription options

Achieve great value with our customised subscription plans.

Become a member today and upgrade to Premium to access training credits and much more...

Basic

Members

Unlock public content, complimentary events, training courses and vital Insights

$0 per year Join Now

Exclusive Basic Member Benefits:

  • Access benchmark case studies and deep dive white papers and reports
  • Connect & collaborate with public sector peers
  • Discover and explore solutions tailored for government in Marketplace
Limited Time Introductory Offer

Premium

Enhance your learning experience with our Premium Services

$A 2895 + GST for 12 months Get Started

Includes all Basic Member Benefits, plus:

  • Masterclasses: Complimentary signup for ANY available Masterclasses in your region, including exclusive masterclass content
  • 4 training credits* which can be used to cover up to 4 courses
  • Access to 'private çommunity of practice' groups for your masterclass or courses

Enterprise

Team up to take your learning to the next level

 
Get a Quote

Includes all Basic and Premium Member Benefits, plus:

  • Dedicated account manager
  • Tailor-made training programs with flexible training credits which can be shared across your team across many courses.
  • Access to 'private çommunity of practice' for team members who have signed up for specific masterclasses or courses

* Most full-day Public Sector Network courses (which may be split over two days) will require one credit. Most two day courses (which may be split over multiple days) will require two credits. Check the details for individual courses

Customised in-house options available for teams

Interested in any of our online trainings?

You can also choose to have them delivered in house. We will work closely with our inspiring session facilitators to tailor the content around the key development areas your team are prioritising, shape the learning outcomes around your core departmental challenges and make the most of your L&D and upskilling budget.

Enquire here for more information

Can't see what you need?

Download our training catalogue to review all available topics

Download full catalogue

Get in Touch

Empowering the public sector with meaningful actionable advice to help solve the problems worth solving. If you would like to do an in-house course, please get in touch.

Request the training catalogue

To receive a PDF copy of the Public Sector Academy training catalogue, please submit the details below:

By submitting your email address, you are consenting to Public Sector Network potentially reaching out to you about the academy offering.

Achieve great value with our customised subscription plans