Strategy Up

Strategic Support for a Modern, Efficient Public Sector

Strategy Up is a consulting firm based in Halifax, Nova Scotia, with a global footprint and a bold mission: to help organizations grow smarter, operate efficiently, and lead with clarity. Founded by Marc Zirka, a seasoned executive with over two decades of international experience, Strategy Up brings together strategic insight and practical execution to drive measurable impact.

What We Do
We specialize in helping small and mid-sized enterprises (SMEs), non-profits, and large organizations develop and implement tailored strategies across four core areas:

Business Growth & Commercial Strategy
We craft strategic growth plans that align with your market, customers, and capabilities — helping you gain competitive advantage and boost revenue.
Digital Transformation & Innovation
From automation to process improvement, we simplify the digital journey for non-technical leaders, turning complexity into efficiency.
Change Management & Operational Efficiency
As Prosci® certified professionals, we lead organizations through structural and cultural change, optimizing workflows and employee engagement.
Training & Executive Education
Through Strategy Up Academy, we deliver customized workshops and certified training programs in strategy, leadership, project management, and technology adoption.

Our Methodology
At the heart of our approach is the PIVOT Framework — Plan, Implement, Verify, Optimize, Transform. This proven model ensures every initiative is grounded in insight, built with purpose, and iterated for long-term success.

What Makes Us Different

Deep international experience across 6+ countries

Strong community presence and support for business networks
Hands-on consulting grounded in results
A trusted advisor relationship — not just another vendor

Let’s Build Something Stronger
Whether you're scaling up, restructuring, or entering a new market, Strategy Up is your strategic partner in making it happen. Let’s move your business from intention to execution — and from complexity to clarity.