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Gracie Fea's Insights
Digital Services and Customer Experience
Delivering Simple and Intuitive Services to Build Public Trust and Confidence in Government
Digital Government & CX Roadshow 2024
At the core of it all, the citizen wants simplicity, security and accessibility. But simple can be very complicated to achieve, and often overwhelmed amongst a mass of noise, constantly shifting dynamics and seemingly endless competing priorities. However, when done right, bringing it back to basics can form a virtuous cycle - more trust leads to more engagement, more data, improved performance, and the cycle continues.
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