GovEssentials: Customer Journey Mapping for the Public Sector

12:00pm - 12:45pm, AEDT | Online

Understanding and enhancing the citizen experience is crucial in today’s public sector. This GovEssentials session provides government professionals with the tools and techniques needed to map customer journeys effectively, enabling a deeper understanding of the public’s needs and expectations. Through this concise and practical session, participants will learn to identify key touchpoints, remove barriers, and create smoother, more impactful service experiences for their communities.

What’s in Store

• Learn the Fundamentals of Customer Journey Mapping – Gain insights into the core principles and stages of customer journey mapping tailored for public sector use.
• Explore Practical Techniques and Tools – Discover actionable tools and best practices for creating customer journey maps that inform service improvements.
• Identify and Address Key Pain Points – Understand how to pinpoint common barriers in service delivery and develop strategies to enhance citizen experiences.
• Interactive Q&A with Experts – Participate in a real-time Q&A to discuss your questions and learn from fellow attendees' experiences.

Who Attends?
This session is designed for public sector professionals involved in citizen services, digital transformation, customer experience, and service delivery improvement. Whether you’re responsible for designing or implementing public services, this session provides essential insights to help you enhance the citizen journey and improve satisfaction.