Marketing and Communications
for Municipalities

Online: Wednesday, October 6, 2021 | Time: 12:00-2:15pm ET / 9:00-11:15am PT

Create A Two-Way, Citizen-Centric Marketing and Communication Plan to Reflect the Needs of Your Community

Local government might not seem like a space that would delve into marketing, a field that is traditionally reserved for industry and enhancing commercial success. Yet, city branding is becoming more popular with more community-driven input being incorporated into municipal marketing and communications. Citizens are using their municipality’s websites more than ever before to gather news, updates, and services, especially relating to the pandemic. This shift has put more pressure on marketing and communications leaders to reimagine their marketing and communication plans so they can engage with the public more effectively. 

Public Sector Network’s Virtual Event on Marketing and Communications for Municipalities will provide strategies to leverage emerging technology, develop engaging content, and amplify those messages to gain public trust. This event will serve as a platform to establish best practices to strengthen your marketing and communication strategies. 

Your Expert Speakers

Chris McLeod

Chris McLeod, MBA
Vice President, Global Marketing & Communications
Edmonton Global

Michele Harris

Michele Harris
Director, Economic & Community Development
Municipality of Grey Highlands

Linda Hazzan

Linda Hazzan
Director (CMO), Communications, Programming and Customer Engagement
Toronto Public Library

Samuel Lau
Director, Business Development
Environics Analytics

Alice Leung

Alice Leung
Director, Communications and Marketing
City of Leduc

Liliana Busnello, APR

Liliana Busnello, APR
Manager, Corporate Communications
Town of Lincoln

Kevin J. Smith
General Manager ESM
Bright Pattern

Paul Kelsey
Head fo Sales
Kifinti Solutions Inc.

Felicia Wiltshire
Director, Customer Service & Communications
City of Winnipeg

Key Takeaways

A must-attend event for public sector organisations looking to:

Redesign your communication strategy so that it best aligns with community needs  

Bridge communication gaps to reach all citizens and staff  

Remain proactive, refine your plan, and deliver on your municipality’s mission and vision with impact 


  • 9:00am PT & 12:00pm ET

    Welcome from PSN

  • 9:05am PT & 12:05pm ET

    Opening Remarks from the Chair

  • 9:20am PT & 12:20pm ET

    Government Keynote: Shifting to Digital: Creating a global narrative for economic development and city building

  • 9:35am PT & 12:35pm ET

    Platinum Keynote: Streamlining Your Marketing and Communication with Digital Solutions and Emerging Technologies

  • 9:50am PT & 12:50pm ET

    Government Case Study: Encouraging Meaningful Engagement from Municipal Ratepayers:  Why Traditional Town Halls Don’t Work Like They Used to!

  • 10:05am PT & 1:05pm PT

    Government Case Study: Effective Strategies to Increase Public Consultation and Engagement

  • 10:20am PT & 1:20pm ET


  • 10:25am PT & 1:25pm ET

    Gold Spotlight: Connecting with your Constituents: How municipalities can leverage data and analytics for targeted communications and campaigns.

  • 10:40am PT & 1:40pm ET

    Panel Discussion: Optimizing Your Digital Presence to Connect and Engage with Diverse Audiences

  • 11:10am PT & 2:10pm ET

    Closing Remarks from the Chair & End of session


What’s included in your registration:

Virtual Presentations

Hear from public sector leaders about the latest trends and exploring how to instantly apply these insights and gaining unique perspectives


An opportunity to engage with the inspiring speaker panel and peers in the live Q&A and polling to discover answers to shared challenges

Leading Technology Solutions

Hear  from solutions providers in the government space as they explore key technologies to improve citizen services


Receive on-demand access to session content after the conference on the complimentary Public Sector Network social learning platform

Complimentary for public sector employees only *

Event Partners



environics analytics logo


Interested in Sponsoring? Contact Scott Knight by email ([email protected])

Join Our Network of Public Sector Professionals

Public Sector Network is a social learning platform that exists to help government around the globe break down silos,
collaborate, and work together for better outcomes for citizens.

Our growing community spans all tiers of government and public services, and allows members to network, benchmark and
share best practice on a secure and members-only community.