Digital Marketing & Communications in the Public Sector

4th November 2021 | 11 AM – 1:15 PM AEDT | Online

Connecting with citizens through targeted and engaging communications

In today’s saturated online landscape, crafting personalised and engaging digital messages is more challenging than ever. Rising expectations of digital natives, growing audience diversity and new technologies have caused substantial changes in how connections are made, reinforced and sustained in an online environment.

As the primary way in which citizens connect with government, marketing and communications play a critical role. During these uncertain times, clarity, connection and cut-through is paramount.

Join us at Public Sector Network’s Digital Marketing & Communications in the Public Sector Virtual Event to discover how leading government agencies are enhancing their marketing and communication campaigns. Explore how to track, analyse and respond to conversations through various channels, and help to build trust between citizens and their government service providers.

Key Takeaways

A must-attend event for public sector organisations looking to:

Create strong messages and effective brand awareness to improve citizen trust
Maximise the effectiveness of digital communications in a post-COVID world
Resonate with target audiences by leveraging data to enhance messaging

Your Expert Speakers

Chair: Sonya Close-Debais

Group Manager, Data & AI Business Lead,

Antoine Bouchacourt

Strategic Sales Director

Julia Brown

Executive Manager Engagement,
Regional Investment Corporation

Ali Crocker

Director External Communications,
Department of Planning, Industry and Environment

Chris Hollingdrake

Digital Communication Manager,
QLD Department of Agriculture and Fisheries

A/Professor Ofer Mintz

Head of Marketing, External Engagements,

Katherine Monotti

Social Media and Content Lead,
VIC Department of Transport

Celia Pavelieff

Director Marketing and Communications Advocacy & Development,
Australian Council for Arts

Alun Probert

Adviser; Head of the GovCom Group; Former Executive Director of Strategic Communications for Department of Premier and Cabinet NSW
Public Sector Network

Davila Thompson

Presales Engineer

Emma-Jane Toscan

Director of Marketing,

Gavin Watson

Industry Lead for Marketing and Creative,

Agenda at a glance

  • 11:00 AM AEDT

    Welcome from PSN

  • 11:10 AM AEDT

    Welcome from Chair

  • 11:20 AM AEDT

    Government Keynote: The key to cut-through – Creating an enhanced, multi-channel marketing experience that connects with your audience

  • 11:35 AM AEDT

    Partner Session: How to deliver personalised experiences via digital comms

  • 11:50 AM AEDT

    Government Keynote: Improving brand engagement and public trust in a cluttered digital landscape

  • 12:05 PM AEDT

    Partner Session: Enhancing website personalisation using search function insights

  • 12:20 PM AEDT

    Government Keynote: Creating a digital strategy in a dynamic, time critical environment

  • 12:35 PM AEDT

    Partner Session: The power of video in a hybrid Marketing & Comms strategy

  • 12:50 PM AEDT

    Panel Session: Small steps for big impact – Identifying quick wins in challenging times

  • 01:15 PM AEDT

    End of session


What’s included in your registration:

Virtual Presentations

Hear from public sector leaders about the latest trends and explore how to instantly apply these insights and gaining unique perspectives


An opportunity to engage with the inspiring speaker panel and peers in the live Q&A and polling to discover answers to shared challenges

Leading Technology Solutions

Hear  from solutions providers in the government space as they explore key technologies to improve citizen services


Receive on-demand access to session content after the conference on the complimentary Public Sector Network social learning platform

Complimentary for public sector employees only *

Event Partners

Chair Partner

Platinum Partner

Gold Partner


Digital Government and CX Community Prospectus

Public sector professionals are under growing pressure to modernise processes and systems, to facilitate the delivery of efficient and user-centric services fit for the digital age. Some governments have a digital transformation agenda which is well underway, whereas others around the world are just beginning their journey.

Showcase your solutions today!

Join Our Network of Public Sector Professionals

Public Sector Network is a social learning platform that exists to help government around the globe break down silos,
collaborate, and work together for better outcomes for citizens.

Our growing community spans all tiers of government and public services, and allows members to network, benchmark and
share best practice on a secure and members-only community.