Data Analysis for Compelling Storytelling
April 19th & April 26th, 2023 | 10:00 AM – 12:00 PM EST | Online
Presenting Data Insights to Enhance Understanding and Drive Innovation in the Public Sector
Communicating and persuading effectively with data is an increasingly invaluable skill for driving change in the public sector. Converting Data into Actionable Insights will unveil key strategies for using data analysis to create compelling communication to inform and influence decision-makers. This training course will teach you how to connect the dots between data analysis and persuasive storytelling to drive innovation in the public sector.
Over the course of three modules (Foundations of Storytelling, Creating Compelling Data Presentations, and How to Persuade with Data) participants will gain cutting-edge communication skills and techniques to build compelling data presentations. An impactful data presentation combines authoritative analysis with a story that drives home the impact of your data analysis. Learn how to integrate visual design with storytelling to make your data come alive!
Whether you are a hands-on data analyst or only occasionally work with data, this practical, highly interactive workshop has something for you. Through an informative combination of presentations, interactive exercises, and a supportive learning environment, Data Analysis for Compelling Storytelling will provide a toolkit to help you improve your communication of data-driven insights. Become a trusted adviser to decision-makers with refined abilities to inform and persuade with data!
Who Should Attend
This course is designed for heads, directors, managers, leads, and analysts, in charge of transforming all three levels of government including:
Data & Business
Business Transformation &
Continuous Improvement Leaders
Change, Culture &
Learn how to select, analyze, and present data for maximum effectiveness
Use analogies and metaphors to explain complex data analysis to enhance understanding
Create stories that feature data and data analysis for the most persuasive impact
Meet Your Facilitators
President and Chief Learning Officer Brantley Advanced Social Science Applications (BAS2A)
Dr. Bill Brantley has over 16 years of experience in the U.S. federal government and five years of experience in the Kentucky state government. Currently, he is a Senior Training Specialist in the U.S. Navy Inspector General Office. He is the lead instructional systems designer for the introductory Inspections course and consults on redesigning the Investigators course. He is the office expert on learning technologies and learning metrics. Dr. Brantley has given over ten presentations on leadership topics to the 600+ members of the Inspector General Office.
Previously, Dr. Brantley worked at the U.S. Patent and Trademark Office’s Enterprise Training Division, where he was the program manager for the Executive Coaching Program, Career Coaching Program, and the 2020 Leadership Forum. Between 2017 and 2018, he was the program manager for the Aspiring Leader/Individual Leader program and the Supervisor Certificate Program. He was in the Partnership for Public Service’s Emerging HR Leaders program in 2014-2015, the Advancing HR Leaders program in 2018-2019, and was selected for the Excellence in Government program in 2020-2021.
Dr. Brantley is a scholar of leadership theory and development, organizational theory, project management, and communication theory. He has a Ph.D. in Public Policy and Management, a Master’s in Political Management, an MBA in Project Management, and a Master’s in Education in Organizational Leadership, Performance, and Change. Dr. Brantley holds over 50 certifications, including four project management certifications, five HR certifications, and a data scientist certification. He has completed over 150 hours of coaching training from the Neuroleadership Institute, the American Confidence Institute, emotional intelligence coaching, and the Global Team Coaching Institute. Dr. Brantley is an adjunct faculty member for the University of Louisville (20+ years) and the University of Maryland (7+ years).
He was recognized as a 2019 Emerging Training Leader by Training Magazine for his work in the Enterprise Training Division – specifically the recovery and redesign of the agency-wide Supervisor Certificate Program. The Emerging Training Leader is a national annual award to the top 25 industry, government, and nonprofit training leaders. He is the author of Strategic Career Reinvention: Use a Unique Strategy to Create a Fulfilling Career at Any Age (2022), The Persuasive Project Manager: Communicating for Understanding (2019), and Four Scenarios for the Future of the Federal Government: Collected Essays on Transforming Government (2019).
Foundations of Storytelling
Compelling Storytelling with the CCARI Framework
• The narrative continuum
• The Context-Challenge-Action(s)-Results-Impact (CCARI) Story Framework
• Creating a story from data
Participants will build data stories using CCARI and then present the stories for peer-to-peer comments and feedback.
Creating Compelling Data Presentations
Brain-Friendly Presentation Design
• The rules of good presentations
• Creating compelling data visualizations
Participants will refine their data stories to include brain-friendly principles and present these stories for comments and feedback.
Creating Compelling Data Presentations (cont.)
Brain-Friendly Presentation Design
• Beyond bullet points, presentation planning and delivery
• Creating compelling online presentations
Participants will create a ‘beyond bullet points’ data presentation and engage in a debrief activity.
How to Persuade with Data
What Persuades People?
• Presence, logic, and emotions in persuasion
• Thinking in data stories
Participants will continue to work on the ‘Beyond Bullet- Points’ data presentation.
What Persuades People?
• Helping the decision-maker persuade themselves
• The ‘Perfect Pitch Tool’ for high-impact persuasion