Communicating your Data Science Expertise to Non-Experts

25 May 2023 | 9:00 AM – 4:30PM AEST | Online

Training Overview

Hone your Negotiation, Persuasion and Story-telling to Progress your Initiatives and Career

As a Data Science Leader in Government, modelling, developing and improving applications and analytics are a core part of your role. Most of your time is spent collaborating with teams, explaining complex concepts to non-technical stakeholders (and leaders), sorting out data hygiene challenges, negotiating budgets and sponsorship and trying to communicate your vision. 

It will come as no surprise to you that according to a recent survey, relationship building, influencing, communication and building an engaged team were identified as key areas that influence Data and Analytics Leaders’ effectiveness. 

As a data scientist, you are called upon to communicate your findings and recommendations to non-technical colleagues. This may include senior management, other departments within your company, or even customers. It is, therefore, essential that you develop strong communication skills. The challenge for you is to simplify complex technical concepts. Relating your expertise in a business context and tailoring this message across multi-disciplinary teams. 

The Communicating your Data Science Expertise to Non-Experts workshop will help you to tap into and hone your communication, negotiation, persuasion and listening skills on your journey to becoming a better leader.

Who Should Attend

This course is designed for heads, leads and specialists in charge of transforming all three levels of government including:

Data Science, Analysis, Modelling, Architecture and Engineering

Artificial Intelligence
and Machine Learning

Advanced Analytics

Learning Outcomes

Connect the dots and convey the linkages between data science and AI initiatives and organisational outcomes

Sharpen your storytelling and selling skills to gain buy-in to your ideas and vision

Translate your technical expertise for a non-technical audience and master negotiation and persuasion

Practice and hone listening skills to develop a keen understanding of your stakeholders

Meet Your Facilitators

Co-founder and Director
The Expert Leader

Rochelle is a former CIO, Operations Manager, and Senior International Liaison Officer, with the skills to handle each of these highly challenging and very different roles. After more than 20 years in the Defence and Intelligence Sector, Rochelle is pursuing her passion for building leadership potential in others. Rochelle’s background in science and analysis means she loves exploring the latest rigorous research on leadership and considering how this applies to practical technical and operational challenges. Rochelle has previously led foundational technology review programs, established new technical intelligence and operational capabilities, and negotiated international cooperation agreements. 

Rochelle’s superpower is in her collaborative approach. She believes that people rarely achieve anything that is worth achieving alone, and brings a strong relationship focus to her coaching. 

Key Sessions

Day 1: Module 1Day 1: Module 2 Day 1: Module 3Day 2: Module 4

The Fundamentals of Communicating Expertise 

  • Introduction to the Elements of Communicating Expertise
    • Translating your technical expertise for a non-technical audience
    • Aligning technology insight into the larger strategic business framework
    • Focusing on the Why; why does your insight matter; and how does it affect your audience? 
  • Effective Listening in Practice
    • The foundation of becoming an effective listener
    • Understanding the importance of listening and its role in promoting organisational relationships, encouraging product delivery and innovation and navigating periods of change
    • Practical guidelines to improve your listening skills 
  • Communicating to Connect
    • Understanding your audience: Uncovering the aspects of your expertise that resonate with them
    • Learning to ask the right questions
    • Communicating to engage and connect: Finding a balance between clarity and detail

The Art of Negotiation and Persuasion 

  • Communicating Authoritatively
    • Creating an aura of expertise through demonstration
    • Communicating with credibility and trust in practice
    • Imbibing consistency in your messaging: Constant, repeatable and regular 
  • Negotiating and Persuasion to Drive your Data Science agenda
    • The difference between negotiation and persuasion and identifying the best situations for each approach
    • Creating your message for negotiation vs. persuasion
    • Forming a link between your message and how it affects your audience and the organisation at large 
  • Group Activity: Communicating for Influence in Action
    • In this session, you will evaluate press conferences that involve specialists or experts. Additionally, you might want to look at some historical state COVID updates from the past couple of years, or the state Premier’s briefing on the response to the recent flooding events in NSW and Qld. We’ll be talking about the different approaches that these experts and specialists use to get their message across.

Mastering Difficult Situations

  • Thinking on Your Feet: How to Find Your Voice and Communicating Effectively Under Pressure
    • Thinking calmly and gathering information
    • How to practice decisiveness in stressful scenarios: Tip and tactics
    • Silver linings: Building trust and forging relationship in conflict 
  • Giving and Receiving Feedback in a Constructive and Empathetic Way 
    • The importance of empathy in giving feedback
    • Constructive feedback in action
    • On the receiving end: How to take onboard feedback in a meaningly way 
  • Communicating a Big Idea to Change the World:
    • In this session, you will work on the “Big Idea to change the world” that you have been asked to come to the event with. By “world” we simply mean something that matters to you. It could be an idea to change something for your team, your organisation, your family or your community, but it needs to be something that will require you to convince other people that your idea is a good one, and then take some kind of action on it. You don’t need to have it fully formed, or perfectly polished. Now apply the tools and techniques learned today to build a communication strategy to convince your key stakeholders, including non-technical stakeholders, that this is a good idea. 

Delivering your Pitch

  • Break-out Group Activity: Deliver the Pitch  
    • Pitch your big idea to the group, as you would be the key stakeholder both inside and outside the organisation
    • Draw on course frameworks, tools, and techniques to justify your pitch
    • Benchmark against your peers 
  • Wrap-up and Evaluation
    • Receive professional feedback from facilitator
    • Draw on peer observations
    • Be referred to further resources for building best practices and top tips


Final Price


per person + GST

Customised in-house options available for teams

Interested in any of our online trainings?

You can also choose to have them delivered in house. We will work closely with our inspiring session facilitators to tailor the content around the key development areas your team are prioritising, shape the learning outcomes around your core departmental challenges and make the most of your L&D and upskilling budget.

Interested In Learning More?

The Data Management & Analytics Community provides a hub for public sector professionals from around the globe to learn, network, collaborate, benchmark, and share best practices with their peers. Become a member today for free and gain access to:

  • Live chats and digital forums
  • Global content library
  • Priority event registration
  • Networking opportunities with peers
  • Complimentary access to exclusive events and insights