• Introduction to crisis communication
• Importance of proactive crisis management
• Identifying potential crisis triggers
• Learning Activity: case studies of real-world examples

• Key components of a crisis communication plan
• Establishing a crisis communication team
• Defining roles and responsibilities
• Creating a crisis communication strategy template

• Tools and techniques for monitoring potential crises
• Early warning signs and red flags
• Social media listening and sentiment analysis
• Setting up effective monitoring systems

• Principles of effective crisis messaging
• Tailoring messages to different stakeholders
• Maintaining transparency and authenticity
• Anticipating and addressing FAQs

• Media landscape in crisis situations
• Selecting and preparing spokespersons
• Handling media inquiries and interviews
• Managing press conferences and media briefings

• Applying crisis communication strategies in real-time
• Documenting learnings and record keeping for public record
and legal purposes
• Identifying industry standards around crisis communication

• Assessing the effectiveness of crisis response
• Conducting post-mortems and debriefings
• Rebuilding trust and reputation
• Implementing long-term improvements

• Impact of social media on crisis communication
• Strategies for managing viral content and online rumors
• Leveraging digital channels for crisis communication
• Building resilience against cyber threats