Overview
In 2023, Australia's 26 million population sees 21 million internet users, with 18 million active on social media, comprising almost 70% of the population. This highlights social media's crucial role in government communication. As demographic shifts, including nearly half of Australians being born overseas or having immigrant parents, reshape the landscape, effective communication and engagement with diverse communities become imperative. The course equips participants to create empathetic content, fostering trust and constructive discussions, tailored for evolving social media dynamics.
Who Should Attend?
This course is designed for designers, specialists, editors, and officers, in charge of transforming all three levels of government, including:
Social Media, Communication, Media Relations, Marketing and Events
Digital Media, Digital Engagement, Web Development and Design
Public Affairs, Relations and Engagement
Learning Outcomes
By the end of this course, you will be able to:
Understand the crucial role of social media in government communication.
Learn to create engaging, empathetic content for diverse audiences.
Develop effective strategies for utilising various social media platforms.
Manage crises in online feedback and misinformation, while maintaining protocol.
Online Training
Social Media for Government
Session details
- Stay updated with evolving social media trends.
- Enhance social media strategies for trust-building and public dialogue.
- Create engaging content for diverse audiences.
No previous experience necessary
Key Sessions
The role of social media in government
• Historical and current context of social media use in government • Evaluating the potential and challenges of social media for government communication
Creating engaging, empathetic content for diverse audiences
• Understanding the diverse Australian social media landscape • Identifying audience demographics and tailoring content appropriately
Navigating different social media platforms
• Overview of various platforms and their unique features • Strategic use of platforms based on audience demographics and content type
Understanding your themes, values and voice based on your audience and objectives
• Understanding what your key themes and topics are
• Identifying who your internal and external stakeholders are
• Identifying where the roadblocks are to approvals
• Forming this into an effective social communications strategy
Activity: Creating a multi-platform content strategy identifying key stakeholders and addressing bottlenecks
• Identify your key themes
• Identify your key stakeholders
• Identify your values and voice
• Where are the bottlenecks and what can be done to work better with them?
• How does this look as a strategy for your social communications?
Finding a balance: Protocol vs. Openness
• Balancing openness and protocol in government social media communication • Strategies for fostering healthy online community engagement
Crisis Management in Social Media Communication
• Handling negative feedback and misinformation online • Strategies for maintaining credibility during crises
Social Networking vs Creator Media
• How usage of social media has changed since 2018 • Leaning into how social media is being used now
Forming a Content Strategy
• Themes, Values and the Questions to Answer • Planning evergreen and seasonal content
Meet Your Facilitator
Dante St James
Trainer and Digital Expert, Clickstarter
Dante St James, a digital expert from Clickstarter, brings over a decade of experience guiding government agencies, non-profits, NGOs, and businesses through digital transformation. As a sought-after small business advisor, he holds accreditations in various roles, including Meta Lead Trainer and Community Manager. Dante's national reach includes collaborations with the Northern Territory Government and Commonwealth’s Digital Solutions, offering insights on social media, search optimisation, public speaking, personal branding, and copywriting.
Register Today
Join this training for professionals working within the Public Sector
For group or payment enquiries or custom training solutions, please contact [email protected]
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