Online Training
Effective Crisis Communication
Community resilience and preparedness: A roadmap for planning and response
September 20 & 27, 2024
11:00 AM - 3:00 PM EST
Next intake: September 20 & 27, 2024 | 11:00 AM - 3:00 PM EST
Overview
Crisis communication is crucial in today’s interconnected world, as organizations are vulnerable to various crises that can threaten their reputation, trust, and existence. Effective communication during crises can lead to irreparable damage, loss of credibility, stakeholder mistrust, and significant financial repercussions.
A well-crafted crisis communication strategy is essential for organizations to navigate uncertainty, maintain stakeholder confidence, and emerge stronger.
This training on effective crisis communication focuses on developing skills and strategies to manage and convey information effectively to stakeholders under high-pressure situations. Participants will learn to bridge information gaps, leverage technology and social media, build trust with stakeholders, and create comprehensive communication plans.
This training aims to equip crisis communication professionals with the tools and knowledge to navigate modern emergencies, ensuring communities receive timely, accurate, and reliable information.
Who Should Attend?
Managers, Leads, Advisors, Specialists:Learning Outcomes
Online Training
Effective Crisis Communication
Session details
- Enhance Communication: Master strategies for clear, effective, and timely
information delivery in emergencies. - Build Trust: Learn to establish and maintain customer, public and stakeholder
trust. - Leverage Technology: Use social media and digital platforms for broad, rapid
message dissemination. - Bridge Gaps: Address common issues to end challenges in crisis communication
to ensure consistent, reliable messaging.
Level: Fundamentals
No previous experience necessary
Key Sessions
This two-day training program focuses on crisis communication, preparing participants with skills and strategies for effective crisis management. It covers understanding communication, developing a plan, identifying triggers, monitoring and detection, effective response, media relations, media relations, real-time strategies, post-crisis evaluation, reputation management, and social media impact. The program concludes with a summary, Q&A session, and workshop materials distribution.
• Introduction to crisis communication
• Importance of proactive crisis management
• Identifying potential crisis triggers
• Learning Activity: case studies of real-world examples
• Key components of a crisis communication plan
• Establishing a crisis communication team
• Defining roles and responsibilities
• Creating a crisis communication strategy template
• Tools and techniques for monitoring potential crises
• Early warning signs and red flags
• Social media listening and sentiment analysis
• Setting up effective monitoring systems
• Principles of effective crisis messaging
• Tailoring messages to different stakeholders
• Maintaining transparency and authenticity
• Anticipating and addressing FAQs
• Media landscape in crisis situations
• Selecting and preparing spokespersons
• Handling media inquiries and interviews
• Managing press conferences and media briefings
• Applying crisis communication strategies in real-time
• Documenting learnings and record keeping for public record
and legal purposes
• Identifying industry standards around crisis communication
• Assessing the effectiveness of crisis response
• Conducting post-mortems and debriefings
• Rebuilding trust and reputation
• Implementing long-term improvements
• Impact of social media on crisis communication
• Strategies for managing viral content and online rumors
• Leveraging digital channels for crisis communication
• Building resilience against cyber threats
Meet Your Facilitator
Dr. Tayaba Khan
Medical Communications Expert & Trainer
Dr. Tayaba Khan has proven expertise in clinical dentistry, healthcare management, healthcare communications, coaching, and training. She is known for her work in clinical dentistry, medical writing and editing, and communications program management for international stem cell research programs and international thinking groups. Dr. Khan has played a pioneering role in establishing the field of medical communications as a standalone profession in Pakistan.
She is a results-driven communications professional, skilled negotiator, liaison, and public engagement specialist with a track record of developing impactful communications campaigns, donor presentations, and materials for diverse entities within the healthcare industry, including startups, university research programs, and the health IT sector.
Additionally, she is a strong patient speaker, advocating for the role of patients in changing and influencing the healthcare sector.
Register Today
Join this training for professionals working within the Public Sector
Additional discounts are available for group registrations of 10 or more. For group or payment enquiries or custom training solutions, please contact [email protected]
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You can also choose to have them delivered in house. We will work closely with our inspiring session facilitators to tailor the content around the key development areas your team are prioritising, shape the learning outcomes around your core departmental challenges and make the most of your L&D and upskilling budget.
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