Online Training

Customer Journey Mapping for the Australian Public Sector 

Step into your citizens’ shoes to build seamless, people-centred public services.

11 June 2025

9:00 AM - 4:30 PM

Next intake: 11 June 2025 | 9:00 AM - 4:30 PM

Overview

Government agencies are under increasing pressure to modernise and improve citizen engagement. Recent surveys show that 81% of Australians expect government services to be resolved in a single interaction, while over 85% prioritise speed, simplicity, and transparency in service delivery. 

This highly interactive training will equip public sector professionals with practical customer journey mapping techniques to design efficient, seamless, and citizen-centric services. Learn how to step into the customer’s shoes, identify bottlenecks, and apply user insights to drive real service improvements. 

Whether you work in service delivery, digital transformation, UX, or policy implementation, this workshop will give you the tools and frameworks to deliver better, faster, and more accessible public services. 

Learning Outcomes

Gain a deep understanding of customer motivations, expectations, and frustrations.
Identify broken processes and inefficiencies in service delivery.
Apply journey mapping techniques to create frictionless, user-friendly experiences.
Improve decision-making using quantitative and qualitative citizen insights.
Enhance digital and in-person service channels for higher citizen satisfaction.
Develop a service blueprint to drive transformation in your agency.

Online Training

Customer Journey Mapping for the Australian Public Sector 


Session details

This training provides practical, hands-on techniques to help you map customer journeys, identify pain points, and streamline service delivery. Whether you work in service design, digital transformation, or policy implementation, this workshop will equip you with the tools and insights needed to drive real impact in your agency. 

View course modules

Level: Fundamentals

No previous experience necessary

Key Sessions

09:00am  Welcome and Introductions  
09:15am  Exploring Customer Journey Mapping in the Public Sector  

  1. Understanding the benefits: from improving services and the customer experience to identifying areas for improvement 
  1. How does this differ from process mapping 
  1. Introducing the key artifacts and the process 

 

The Challenges of the process 

  1. The obstacles of introducing journey mapping  
  1. Strategies to overcome this  
  1. Planning your next steps  

 

10:00am  Morning Tea 

10:15am  Understanding Personas and Demographics 

  1. The purpose of personas in customer journey mapping  
  1. Interviews and customer research: Best practice and ideas  
  1. How to synthesise and present qualitative data 

 

10:45am  Activity: Using the lessons learned from the previous session to start building personas of your customers.  
11:45am  Present these back to the group 
12:00pm  Lunch Break  

01:00pm  Customer Journey Mapping in Practice  

  1. What are the questions you need to ask yourself before you begin  
  1. Understanding the main elements of your map: actions, needs and pains, touchpoints, feelings, questions, variations, opportunities 

 

01:30pm  Activity: Apply concepts from the previous session and start building a customer journey map.  
02:30pm  Feedback and EvaluationPresent these back to the group 
02:45pm  Afternoon Tea 

03:00pm  An Introduction Creating a Service Blueprint 

  1. The purpose of service blueprinting  
  1. How to tackle a blueprint  
  1. Stakeholder engagement and involvement  

 

4:00pm  Final Questions and Closing Remark 
4:30pm  End of Training 

Meet Your Facilitator

Pete Saunders

Consultant | Pete Saunders Consulting

Pete Saunders is a strategy-driven problem solver who thrives at the intersection of design, experience, technology, and operations. With a track record of transforming government services, health systems, and digital experiences, Pete has led major initiatives, including Victoria’s first-ever digital strategy and service blueprinting for public health programs and policy reforms. His expertise in customer journey mapping, service design, and innovation has helped agencies across Australia streamline service delivery, improve citizen engagement, and drive meaningful change. With a hands-on, results-focused approach, Pete ensures participants walk away with practical tools and proven strategies to transform public sector services. 

Register Today

Join this training for professionals working within the Public Sector

Pay for individual courses

Early Bird

Ends 2 May

$A 995

per person + tax $200 saving

 

Regular

Ends 10 Jun

$A 1195

per person + tax

Additional discounts are available for group registrations of 10 or more. For group or payment enquiries or custom training solutions, please contact training@publicsector.academy

Customised in-house options available for teams

Interested in any of our online trainings?

You can also choose to have them delivered in house. We will work closely with our inspiring session facilitators to tailor the content around the key development areas your team are prioritising, shape the learning outcomes around your core departmental challenges and make the most of your L&D and upskilling budget.

Enquire here for more information

Can't see what you need?

Download our training catalogue to review all available topics

Download full catalogue

Get in Touch

Empowering the public sector with meaningful actionable advice to help solve the problems worth solving. If you would like to do an in-house course, please get in touch.

Request the training catalogue

To receive a PDF copy of the Public Sector Academy training catalogue, please submit the details below:

By submitting your email address, you are consenting to Public Sector Network potentially reaching out to you about the academy offering.

Achieve great value with our customised subscription plans