Online Training
Social Media for Government
Empower Communities, Build Trust and Boost Engagement
11 & 13 March 2025
10:00 AM - 2:30 PM AEDT
Next intake: 11 & 13 March 2025 | 10:00 AM - 2:30 PM AEDT
Overview
Social media is an essential tool for public sector agencies to inform, engage, communicate with and learn from stakeholders and the community it serves. If done well the benefits are plenty due to the ability to share information in real-time including:
- Connect with sections of the community that you may have struggled to engage in the past including – youth and young adults
- Overcoming geographic barriers and improving connections with rural and remote communities
- Improving engagement with linguistically diverse communities
- Building trust
- Driving innovation and change for the betterment of the communities you serve
- Boosting the effectiveness of service delivery
But it’s a tricky landscape for Australian government agencies. You’re juggling public trust, professional integrity, and the spread of misinformation while grappling with legal and ethical issues.
In addition, the social media landscape is constantly shifting. Public sector agencies that stay informed, adapt their strategies, and embrace ongoing learning will be best positioned to harness social media’s full potential for positive public engagement.
This course will provide insights that will help participants better tailor their social media strategies, establish a voice, make informed decisions, and drive better community outcomes.
Why attend
- 78.3 percent of the total population are active on social media.
- There is growing reliance on social media as a primary source of information.
- Social media is a space that is constantly and rapidly evolving. For example TikTok was launched less than 7 years ago and today is is the most popular social media app in terms of the average time Australians spend on it.
- The number of active social media users in Australia has dropped by 2.3 percent since last year. Whether this is trend or anomaly it is crucial to understand how it impacts your reach
- Social media space is set to be disrupted yet again with the proposed ban of under 16s. What does this mean for you as social media curators and creators in the public sector.
Who Should Attend?
This course is designed specialists who are responsible for social media in Local and State Government, including: Co-ordinators, specialists, officers, advisors in social media, community engagement, stakeholder engagement, digital marketing amongst others. It is ideal for individuals responsible for:Learning Outcomes
Online Training
Social Media for Government
Session details
- Stay updated with evolving social media trends.
- Enhance social media strategies for trust-building and public dialogue.
- Create engaging content for diverse audiences.
View course modules
Level: Fundamentals
No previous experience necessary
Key Sessions
10:00am Welcome and Introductions
10:15am The role of social media in government
- Historical and current context of social media use in government
- Evaluating the potential of social media for government communication
- Evaluating the challenges of social media for government communication
11:00am Break
11:15am Creating engaging, empathetic content for diverse audiences
- Understanding the diverse Australian social media landscape
- Identifying audience demographics and tailoring content appropriately
12:00pm Lunch
12:30pm Navigating different social media platforms
- Overview of various platforms and their unique features
- Strategic use of platforms based on audience demographics and content type
1:15pm Understanding your themes, values and voice based on your audience and objectives
- Understanding what your key themes and topics are
- Identifying who your internal and external stakeholders are
- Identifying where the roadblocks are to approvals
- Forming this into an effective social communications strategy
2:00pm Break
2.05pm Activity: Creating a multi-platform content strategy Identifying key stakeholders and addressing bottlenecks
- Identify your key themes
- Identify your key stakeholders
- Identify your values and voice
- Where are the bottlenecks and what can be done to work better with them?
- How does this look as a strategy for your social communications?
2:25pm Reflections and Closing remarks
2:30pm End of Day 1
10:00am Welcome and Recap
10:10am Finding a balance: Protocol vs. openness
- Balancing openness and protocol in government social media communication
- Strategies for fostering healthy online community engagement
11:00am Break
11:15am Crisis management in social media communication
- Handling negative feedback and misinformation online
- Strategies for maintaining credibility during crises
12:00pm Lunch
12:30pm Social networking vs creator media
- How usage of social media is changing
- Leaning into how social media is being used now
01:10pm Forming a content strategy
- Themes, values and the questions to answer
- Planning evergreen and seasonal content
1:50pm Break
1:55pm Group presentations and peer review of social media campaign strategies
2:30 pm Closing remarks and End of Day 2
Meet Your Facilitator
Dante St. James
Trainer and Communications Expert | Clickstarter
Dante St James, a recognised digital expert from Clickstarter, has over a decade of experience helping government agencies, not-for-profits, NGOs and businesses navigate the complexities of digital transformation. He has provided training, coaching, and consulting services to organisations across Australia, helping them to leverage digital tools and social media platforms to engage with their audiences effectively.
Dante is a highly sought-after small business advisor and an accredited Meta Lead Trainer, Community Manager, Media Planning Professional and Digital Marketing Associate. He is also accredited as a LinkedIn Marketing Labs Professional, Twitter Flight School Professional and TikTok Academy-accredited Professional.
Dante has also worked extensively with the Northern Territory Government, the Commonwealth’s Digital Solutions, Entrepreneurship Facilitators, BeConnected, Stay Smart Online and Self-Employment Assistance programs. He is also a well-travelled speaker on the topics of social media, search optimisation, public speaking, personal branding and copywriting. His national reach has included work with Business Station in Western Australia & Queensland, events with Advance Queensland and Sunshine Coast Council, campaigns for NSW Health, the Small Business Development Corporation of Western Australia and Workforce Blueprint in South Australia.
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Join this training for professionals working within the Public Sector
Pay for individual courses
Extra Early Bird
Ends 17 Jan
$795 AUD
per person + tax $400 saving
Early Bird
Ends 14 Feb
$995 AUD
per person + tax $200 saving
Regular
Ends 10 Mar
$1195 AUD
per person + taxAdditional discounts are available for group registrations of 10 or more. For group or payment enquiries or custom training solutions, please contact [email protected]
Customised in-house options available for teams
Interested in any of our online trainings?
You can also choose to have them delivered in house. We will work closely with our inspiring session facilitators to tailor the content around the key development areas your team are prioritising, shape the learning outcomes around your core departmental challenges and make the most of your L&D and upskilling budget.
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