Online Training

Reinventing Writing for Public Sector in a New World

Write clear, relevant content that connects with a diverse audience

1 August 2024

9:30 AM - 3:45 PM AEST

Next intake: 1 August 2024 | 9:30 AM - 3:45 PM AEST

Overview

For decades, the public sector was known for its formal, almost parental, tone. Government communication – from letters and forms to web content and emails – was often dense and jargon-heavy, with convoluted and ambiguous messaging. This was accepted as the norm.

But now we’re in a new world where a human-centred approach to written communication is expected. Your readers demand content that is clear, inclusive, and highly targeted to their needs. So your writing needs to evolve as a result.

In this course, Reinventing Your Writing for Government in a New World, you’ll get all the advice you need to bring your writing up to best practice in 2024. You will shape a more user-centric, modern government voice that is clear, concise, and relevant, and connects with all the readers in your diverse community.

Who Should Attend?

the course will benefit anyone in government seeking to improve their written communication from Policy Writers to Team Leaders and Project Managers leading multi-disciplinary teams. This course will also benefit Heads of, Director, Managers, Leads and Specialists of:
Website | Content | Communications
Internal Communications | External Communications | Stakeholder Engagement •
Marketing Communications | Community Engagement
Community Development | Online Platforms

Learning Outcomes

Understand the needs of government readers
Write clearly, concisely, and correctly
Improve the ease and speed of your writing
Gain confidence in your writing skills

Online Training

Reinventing Writing for Public Sector in a New World


Session details

  • A bespoke, interactive program designed specifically for Public Sector Executives to update your written communication for the modern public service
  • Understand how to tailor your writing for different platforms and genres and assess your writing and identify what you need to do to improve
  • Learn practical tips to overcome common challenges including writer’s block and proof reading
  • Benchmark your writing skills with those of your peers from across the public sector
View course modules

Level: Fundamentals

No previous experience necessary

Key Sessions

  • Welcome and introductions
  • What is good writing in government?
  • Audience and purpose: learn to achieve your objectives and engage your readers

  • Plain English: We hear the term a lot, but are we really meant to write in plain English? Do people in government really want it?
    • Learn to recognise the kind of writing you should be
    delivering.
    • Learn how to improve your writing – one simple technique
    at a time.
    • Learn to write inclusively.
  • Conciseness: Why do government writers have to reduce complex topics to one page?
    • Learn how to write a one-pager.
    • Learn how to craft concise sentences and paragraphs.
    • Learn simple principles for good structure.
    • What is different about digital writing?

  • Steps in writing: A recipe for writing quickly and easily
  • Learn how to give and receive feedback on writing

  • Practise editing, proofreading and using government-style guides
  • Make a plan to keep improving
  • Final comments and questions

Meet Your Facilitator

Sandra Hogan

Write Business

Most people have had very little training for writing at work. They may be able to write a thesis or a technical paper but not to produce a succinct report, a strategic proposal, or a briefing designed for a two-minute reader. Sandra Hogan’s combination of experience as a journalist, senior public servant, and facilitator places her ideally to assist people in business to gain the writing skills that will boost their careers.

Since 2005, Sandra has been training, coaching, and mentoring business people and public servants in all aspects of writing for work: from emails through reports, to ministerial or mayoral correspondence or answering customer complaints. She tailors courses and coaching programs to meet the needs of her clients. In some cases, this means a particular focus on grammar, proofreading, and editing; in others, the need to analyze and write for different audiences, plan effectively, or even just to overcome writer’s block. Participants in her workshops come away with practical skills and new confidence.

Sandra has designed and delivered more than 1,000 training courses in writing and editing to government staff since 2005. During the period she delivered this training for the Institute of Public Administration, her courses were rated in the IPAA annual reports as the most popular among the hundreds of courses they ran, due to her subject knowledge, enthusiasm, and skill in working with groups.

Register Today

Join this training for professionals working within the Public Sector

Additional discounts are available for group registrations of 10 or more. For group or payment enquiries or custom training solutions, please contact [email protected]

Customised in-house options available for teams

Interested in any of our online trainings?

You can also choose to have them delivered in house. We will work closely with our inspiring session facilitators to tailor the content around the key development areas your team are prioritising, shape the learning outcomes around your core departmental challenges and make the most of your L&D and upskilling budget.

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