MagicOrange Australia

Help organisation unravel the mystery of IT and Shared Service cost allocations. Bringing finance, service delivery and consuming department together to make informed investment decisions.

MagicOrange is the market’s most advanced, cloud native and fully integrated ITFM, FinOps & Shared Services expense management platform. We provide technology and finance executives with crystal-clear line of sight into all their expenses and cost-drivers so they can make better investment decisions and drive profitability.

What’s In A Name?

Nearly 20 years ago, our founders attended a conference where a CIO of a major financial institution expressed frustration to a room of peers. He felt like a “magic orange” because, every year at budget time, his CFO would ask him to cut 10% without reducing services. Yet, year after year, the same request returned, as if the IT budget was an orange that could be endlessly squeezed while keeping its shape. This image stuck and inspired our company’s name.

Unlocking the black box of IT

For years, IT was seen as a black box, absorbing significant costs with minimal visibility beyond the department. MagicOrange changes that, offering clear insights into spending and the value delivered to the business. Our transparency fosters accountability and empowers IT leaders to become strategic partners with finance and operations across the organisation.