Connecting with citizens through targeted and engaging communications
In today’s saturated online landscape, crafting personalised and engaging digital messages is more challenging than ever. Rising expectations of digital natives, growing audience diversity and new technologies have caused substantial changes in how connections are made, reinforced and sustained in an online environment.
As the primary way in which citizens connect with government, marketing and communications play a critical role. During these uncertain times, clarity, connection and cut-through is paramount.
Join us at Public Sector Network’s Digital Marketing & Communications in the Public Sector Virtual Event to discover how leading government agencies are enhancing their marketing and communication campaigns. Explore how to track, analyse and respond to conversations through various channels, and help to build trust between citizens and their government service providers.
Key Takeaways
A must-attend event for public sector organisations looking to:
Your Expert Speakers
Chair: Sonya Close-Debais
Group Manager, Data & AI Business Lead,
Avanade
Antoine Bouchacourt
Strategic Sales Director
Vimeo
Julia Brown
Executive Manager Engagement,
Regional Investment Corporation
Ali Crocker
Director External Communications,
Department of Planning, Industry and Environment
Chris Hollingdrake
Digital Communication Manager,
QLD Department of Agriculture and Fisheries
A/Professor Ofer Mintz
Head of Marketing, External Engagements,
UTS
Katherine Monotti
Social Media and Content Lead,
VIC Department of Transport
Celia Pavelieff
Director Marketing and Communications Advocacy & Development,
Australian Council for Arts
Alun Probert
Adviser; Head of the GovCom Group; Former Executive Director of Strategic Communications for Department of Premier and Cabinet NSW
Public Sector Network
Davila Thompson
Presales Engineer
Squiz
Emma-Jane Toscan
Director of Marketing,
AUSTRADE
Gavin Watson
Industry Lead for Marketing and Creative,
monday.com
Agenda at a glance
11:00 AM AEDT
Welcome from PSN
11:10 AM AEDT
Welcome from Chair
11:20 AM AEDT
Government Keynote: The key to cut-through – Creating an enhanced, multi-channel marketing experience that connects with your audience
11:35 AM AEDT
Partner Session: How to deliver personalised experiences via digital comms
11:50 AM AEDT
Government Keynote: Improving brand engagement and public trust in a cluttered digital landscape
12:05 PM AEDT
Partner Session: Enhancing website personalisation using search function insights
12:20 PM AEDT
Government Keynote: Creating a digital strategy in a dynamic, time critical environment
12:35 PM AEDT
Partner Session: The power of video in a hybrid Marketing & Comms strategy
12:50 PM AEDT
Panel Session: Small steps for big impact – Identifying quick wins in challenging times
01:15 PM AEDT
End of session
Registration
What’s included in your registration:
Virtual Presentations
Hear from public sector leaders about the latest trends and explore how to instantly apply these insights and gaining unique perspectives
Interactivity
An opportunity to engage with the inspiring speaker panel and peers in the live Q&A and polling to discover answers to shared challenges
Leading Technology Solutions
Hear from solutions providers in the government space as they explore key technologies to improve citizen services
On-Demand
Receive on-demand access to session content after the conference on the complimentary Public Sector Network social learning platform
Complimentary for public sector employees only *
Event Partners
Chair Partner
Platinum Partner
Gold Partner
Partner
Digital Government and CX Community Prospectus
Public sector professionals are under growing pressure to modernise processes and systems, to facilitate the delivery of efficient and user-centric services fit for the digital age. Some governments have a digital transformation agenda which is well underway, whereas others around the world are just beginning their journey.
Showcase your solutions today!
