Online Training
Building Trust in Government via Social Media
Create Connection, Understanding, Affinity & Trust Online.
15 & 17 September 2025
10:00 AM to 2:30 PM AEST
Next intake: 15 & 17 September 2025 | 10:00 AM to 2:30 PM AEST
Overview
Trust has never been more important for public sector agencies, in a world where opinions are shared, searched and seen on the public social web. Our lives are now shaped by digital experiences, where influence is earned by access – not authority.
What does this mean for the public sector, that needs the trust of key audiences to shape policy and deliver services in an efficient, effective way? How should it use these channels that provide direct access to the audiences who matter most?
Trust will not come from creating more content. Trust will not come from a well-curated content calendar or perfectly produced posts. In fact, with so many voices today, listening has become an even more valuable discipline – to better connect, understand, and communicate with key audiences.
So, how should the sector use social media, and what needs to change?
There is a wonderful opportunity to rethink social media and, in doing so, reconnect with stakeholders. To restore energy and pride among sector staff, collaboration and innovation with partners, and affinity and trust from the many communities the sector serves. At the heart of this opportunity is not platforms, but people.
This course pulls back the curtain on social media algorithms and common missteps, to equip you with the skills and knowledge you need to harness these opportunities and lead your agency forward. It is full of data-backed evidence and real-life examples that show the way, alongside practical frameworks to help you put it all into practice yourself.
If trust matters to you and your agency, and having a clear strategy and skillset for social media will help you shift perceptions with both internal and external stakeholders, this is the course for you.
Who Should Attend?
Learning Outcomes
Online Training
Building Trust in Government via Social Media
Session details
This course equips government professionals with the frameworks, tools, and confidence to use social media purposefully- to build trust, engage communities and lead strategic communication with clarity and impact.
View course modulesLevel: Fundamentals
No previous experience necessary
Key Sessions
10:00am Welcome & Introductions
- Speaker introduction
- Participant introduction
- Two questions: what social means; your key goal for this course
10:15am How Trust is Earned & Lost Online
- Institutional and individual trust, and key frameworks
- Search, GenAI and social media trends
- Why trust and reputation are the focus for social media
11:00am Break
11:10am Social Media Mythbusting
- Debunking common myths and missteps online
- How the platforms really work
- Practical alternatives for better performance
11:55am Global Leaders & Best Practices
- Group discussion: who do you admire?
- Case studies from within and beyond the public sector
- Identifying key principles
12:40pm Lunch
1:10pm What to Focus On (& Avoid)
- The key ingredients for any social media program (warmth, purpose, audiences and people)
- Balancing regulation, GenAI and best practices
- Why buy-in is so important (and how to get it)
1:55pm Break
2.05pm Activity: What Should You Stop/Start/Change?
- Individual reflection from day one learnings
- Identifying improvement areas
- Brief group discussion
2:25pm Reflections & Closing Remarks
2:30pm End of Day 1
10:00am Welcome & Recap
- Key points from Day One
- Purpose and agenda for Day Two
- Creating your trust-based “SOAP” for social
10:15am Activity: Role of Social, Goals & Measures
- Setting an agreed “role” for social
- Designing goals and objectives that matter
- Learning what to measure, and how
11:00am Break
11:10am Activity: Ownership & Operating Models
- Who “owns” social media, and why?
- Structuring an effective social media operation
- Key considerations
11:55am Activity: Strategy, Partnership & Programs
- Designing a strategy that works
- Communicating your vision
- Bringing your strategy to life (channels, programs, resources, technology i.e. GenAI)
12:40pm Lunch
01:10pm Activity: Equipping Your People
- Balancing policy, approvals and education
- Building internal trust and credibility
- Engaging different levels
1:55pm Break
2:05pm Activity: Your “SOAP” & Next Steps
- Reviewing and finalising individual SOAPs
- Group presentations and peer review of key themes/activities
2:50pm Reflections & Closing Remarks
3:00pm End of Day 2
Meet Your Facilitator
Roger Christie
Managing Director | Propel
Roger Christie is the managing director of Propel – a multi-award-winning advisory firm that helps organisations get social media right in the moments that matter.
Roger is a LinkedIn Top Voice and sought-after speaker on the importance of digital reputation. For well over a decade, he has provided LinkedIn training and counsel to thousands of professionals across the public, private and NGO sectors for clients including: the ACCC, the AICD, Australia Post, Coles, CommBank, Cuscal, IAG, Mirvac, Novo Nordisk, Suncorp, Team Global Express, UniSuper, Westpac, and more than 50 federal, state and local government agencies.
Roger also hosts the Your Digital Reputation podcast, and is the lead author of the Digital Reputation Report – which recently analysed the LinkedIn efforts of 100+ of our most senior public servants across State and Federal levels.
Updated past clients like the ACCC, the AICD, Australia Post, Coles, CommBank, IAG, Mirvac, Suncorp, UniSuper, Westpac, and more than 50 federal, state and local government agencies.
Register Today
Join this training for professionals working within the Public Sector
Pay for individual courses
Extended EOFY Sale
Ends 15 Jul
$A 795 + 15% OFF
per person + tax Use code: EOFY15 for saving
Early Bird
Ends 1 Aug
$A 995
per person + tax $200 saving
Regular
Ends 13 Sep
$A 1195
per person + taxAdditional discounts are available for group registrations of 10 or more. For group or payment enquiries or custom training solutions, please contact [email protected]
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