Rethinking EVP and
Talent Management in Government  

Tuesday, 9 & 16 April 2024 | 10:30am – 2:30pm EST | Online

Training Overview

Mastering the Art of Creating a Winning Employee Proposition

Attracting and retaining talent is increasingly challenging, particularly in the public sector where there’s a shortage of data and technology skills. Government organizations struggle to compete with the private sector’s unlimited compensation and flexible work options. As these organizations focus on reform, economic development, and digital transformation, having the right talent is crucial.

This workshop-style training is designed for HR and Workforce leaders to reassess what it means to be an employer of choice in the public sector. The session explores understanding current and potential employees, recognizing generational shifts, reimagining benefits, and creating innovative programs.

Who Should Attend

Organisational and
Capability Development 

HR and
HR Business Partners

People and Culture

Talent and Recruitment 

From the following functions:
Heads of, Directors, Manager, Lead

Learning Outcomes

Reassess and enhance your employee value proposition to align with contemporary workforce needs.

Highlight the impact employees have on the organization’s success and gauge their overall satisfaction.

Establish a distinctive employer brand and acquire skills to enhance your organization’s marketing efforts as a preferred employer.

Gain insights into evolving employment patterns and changes in generational dynamics.

Meet Your Facilitator

Prina Shah
HR Strategist

Prina Shah, a seasoned workplace strategist, specializes in catalyzing positive cultural change for CEOs, HR Teams, and Business Leaders. With a rich background in sociology, psychology, and coaching, she redefines processes, empowering teams to unlock their true potential. Accredited in various methodologies, Prina leverages over 20 years of leadership across sectors. Her podcast, ‘Ways to Change the Workplace,’ explores trends and innovations transforming work culture.”

Drawing from a diverse career spanning over two decades, Prina Shah brings a wealth of experience to her role as a workplace strategist. Having held senior leadership positions in the Not-for-Profit, Public Sector, and utility sectors across London, Sydney, and Perth, she possesses a deep understanding of the intricacies of organizational dynamics. Before establishing her successful consultancy in 2015, Prina contributed significantly to the WA public sector. Her multifaceted experience uniquely positions her to guide organizations through positive and lasting transformations.

Key Sessions

Day 1: Module 1Day 1: Module 2 Day 2: Module 3Day 2: Module 4

Understanding Trends and Generational Shifts

  • Understanding workplace shifts
    • Generational shifts and key employment trends
    • The psychological contract: From Quiet Quitting to the Great Resignation
    • Looking beyond the buzz words and what does this mean
    • New expectations of leaders
    • New expectations of employees
    • Where does your workforce sit and how does this change your approach to attraction and retention
  • Understanding the Employee Value Proposition (EVP)
    • What is an EVP, and why is it important?
    • The role of EVP in attracting and retaining talent
    • Examples of companies with strong EVPs and how they benefit from them

Adopting a CX lens

  • Adopting a CX lens
    • Why does a government agency need an EVP?
    • What is customer experience and why is it important?
    • Applying the CX lens to the employee life cycle
  • Developing an Effective EVP
    • Identifying the key components of an effective EVP (canvas)
    • Aligning the EVP with the company‚Äôs mission, vision, and values
    • Conducting research and gathering data to inform the development of an EVP (gain the employee perspective
    • Developing a messaging framework (comms plan) for the EVP
    • Best practice EVP
  • Breakout Group Activity: Start working on your EVP
    • Using the lessons learned so far you will kick off working on your Employee Value Proposition

Engaging your Workforce

  • Share your EVP examples
    • Recap on the last session and what we covered
    • Recap on best practice EVPs
  • How to engage with your workforce to create your EVP
    • Creating an employee session for co-design
    • Examples of best practice ways you can create a buzz to develop your EVP as a codesigned document which is owned by the whole org, not just HR!

Evaluating your EVP

  • Communicating your EVP
    • The importance of communicating the EVP to both internal and external stakeholders
    • Different channels for communicating the EVP, including social media, job postings, and employee testimonials
  • Evaluating your EVPUsing the lessons learned you will continue working on your Employee Value Proposition
    • How to evaluate the effectiveness of an EVP in attracting and retaining top talent
    • Learn about different metrics for measuring the success of an EVP, including employee engagement, retention rates, and employer brand perception
    • Group discussion on how to use data to refine and improve the EVP over time


Early Bird 1


per person + GST

until 19 January 2024

Early Bird 2


per person + GST

until 23 February 2024

Final Price


per person + GST

Customised in-house options available for teams

Interested in any of our online trainings?

You can also choose to have them delivered in house. We will work closely with our inspiring session facilitators to tailor the content around the key development areas your team are prioritising, shape the learning outcomes around your core departmental challenges and make the most of your L&D and upskilling budget.

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