Reinventing Your Writing for Government in a New World
Thursday, 8 June 2023 | 9:30 AM – 4:45 PM AEST | Online
Write clear, relevant content that connects with a diverse audience
For decades, the public sector was known for its formal, almost parental, tone. Government communication – from letters and forms to web content and emails – was often dense and jargon-heavy, with convoluted and ambiguous messaging. This was accepted as the norm.
But now we’re in a new world where a human-centred approach to written communication is expected. Your readers demand content that is clear, inclusive and highly targeted to their needs. So your writing needs to evolve as a result.
In this course, Reinventing Your Writing for Government in a New World, you’ll get all the advice you need to bring your writing up to best practice in 2023.
You will shape a more user-centric, modern government voice that is clear, concise and relevant, and connects with all the readers in your diverse community.
Who Should Attend
This course is designed for government leaders charged with driving, enabling and advocating modernisation including:
Heads of, Director, Managers, Leads and Specialists
Internal Communications, External Communications, Stakeholder
Engagement, Community Engagement
Website, Content, Communications, Marketing Communications, Community Development, Online Platforms
Stay up to date with best practice and enhance your writing skills across different genres and platforms
Better identify, understand and connect with readers to get the results you need
Identify common writing pitfalls and how to avoid them for more effective communication
Adopt an inclusive voice to create a genuine connection between government and your diverse community
Meet Your Facilitator
Kylee is an experienced communications specialist – writer, editor and trainer. Her passion is helping organisations produce content that truly speaks to, and solves problems for, their readers.
She believes that government writing is about human connection, not information distribution. Every Australian has the right to access and understand the information they need to make decisions and take action.
Since 2000, Kylee has run a communications business that delivers writing and editing services, as well as training, for government agencies and educational institutions. She has also worked in many government communications teams, specialising in developing effective content for government websites.
Kylee’s training helps organisational writers stay up to date with best practice, and closes the gap between what organisations want to say and what readers need to know.
The who and why of modern government writing
- The evolution of government voice in Australia
- How and why government voice has changed
- How your government writing must adapt to be effective
- Knowing your reader – who are you talking to?
- Identifying the purpose of your writing
- The importance of asking ‘ why‘
- Considering format and distribution
- How these factors will impact your writing
The art of writing for government today
- The foundations of structure and language
- How to structure content for ease of use
- Content design basics for writers
- Plain language in practice
- Enhancing your writing to connect with readers
- Storytelling for connection and empathy
- How to make a persuasive argument
- Writing an impactful call to action
Refining your writing with editing and proofreading
- Editing for accuracy and consistency
- The different levels of editing
- The mechanics: common issues in writing
- How style guides solve most writing problems
- Mastering editing and proofreading
- Tips for more effective editing
- Editing and proofreading under pressure
- How to edit well on-screen
Applying new rules to different genres and audiences
- Tailoring your writing for diverse audiences
- Why diversity matters in government writing
- Non-discriminatory and culturally appropriate language
- Writing for culturally and linguistically diverse
- Optimising your writing for digital channels
- How online writing differs from print
- Applying the new rules to web writing
- What about social media?