Free Global Webinar:

Marketing to the Public Sector
Best Practices

12 Sep, 2024 | 4-5pm PDT / 13 Sep, 2024 | 9-10am AEST

Register Now

Session Overview

Marketing to government audiences requires special consideration and planning given differences in business drivers, decision criteria, stakeholders and procurement guidelines between public and private sector organizations.

Please join as we discuss government marketing best practices, including:

  • Understanding how public and private sector requirements differ
  • Targeting the most important buying and influencing stakeholders
  • Getting government campaign messaging and timing right
  • Identifying the most effective content and channels
  • Building impactful brand and account-based programs

If you’re a marketer supporting public sector Go-to-Market programs, this webinar is not to be missed!

Secure Your Seat

With Speakers:

Mark Lenzner Executive Director ICT / Digital Sourcing NSW Department of Customer Service

Jennifer Arnold
Head of Vendor Advisory Services
Public Sector Network

Mark Lenzner Executive Director ICT / Digital Sourcing NSW Department of Customer Service

Carl Koussan-Price
Senior VP Marketing
ZoomInfo
and Forbes Business Development Council Executive Member