Online Training

Professional Writing Skills for Government 

Clarity, conciseness and coherence: Improve your writing style for a government context

Wednesday, 5 February 2025

9.00am to 4.30pm AEDT

Next intake: Wednesday, 5 February 2025 | 9.00am to 4.30pm AEDT

Overview

Writing skills are more important than ever before. In the environment of hybrid work and the ever-increasing prevalence of online and social media – writing is the primary mode of communication. How you write will determine how effective and efficient you are in your role.  You need to present information clearly, concisely and in a compelling manner, going to the heart of the issue with speed and clarity. 

In this course, Professional Writing Skills for Government, you’ll get all the advice you need to bring your writing up to best practice in 2025. You will shape a more user-centric, clear voice that is, concise and relevant, and connects with your diverse stakeholders. 

You will learn how to tailor your writing to your audience and engage them with your key messages and hone your ability to write for different purposes. Understand how to adopt human-centred approach to written communication and leave dense and jargon-heavy writing, with convoluted and ambiguous messaging in the past. 

Learning Outcomes

Improve your connection with your audience through written communication
Learn how to convey your message to time poor readers with varying attention spans
Align your written communication efforts with business outcomes
Build your confidence to write clearly and concisely
Understand the common mistakes and pitfalls and how to avoid them
Tailor your writing to your audience and engage them with your key messages
Understand the tools that can help you become a more efficient writer 

Online Training

Professional Writing Skills for Government 


Session details

  • A bespoke, interactive program designed specifically for Public Sector Executives to update your written communication for the modern public service  
  • Understand how to tailor your writing for different platforms and genres and assess your writing and identify what you need to do to improve  
  • Learn practical tips to overcome common challenges including writer’s block and proof reading  
  • Benchmark your writing skills with those of your peers from across the public sector 
View course modules

Level: Fundamentals

No previous experience necessary

Key Sessions

  • Your current status 
  • Identifying well-written vs poorly written communication 
  • Exploring styles and how they will help you: 
    • Establish a purpose to your writing 
    • Understand and segment your audience 
    • Create key messages and incorporate them into your communication 
    • Define the most appropriate framework 
  • Structure written communication 

  • Explore the 4Cs of effective writing 
  • The importance of plain language, grammar and punctuation 
  • Government writing dos and don’ts 
  • Using clear, concise and inclusive language with the right tone of voice  

  • How to communicate with your reader in mind for impactful engagement  
  • Set clear objectives and build a logical structure  
  • The importance of planning, drafting, editing and proofreading  
  • Communicate key messages with the right level of detail 
  • Use technology and AI to help you become more efficient 

  • How to respond to get what you want from stakeholders  
  • Effective short-form writing – News Brief 
  • Writing to get buy-in and decision – Three-minute drill 

Meet Your Facilitator

Adrian Cropley

OAM, FRSA, IABC Fellow, GCSCE, SCMP

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts and consultants in strategic communication.

With a career spanning over 35 years, Adrian has worked with clients worldwide, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, executive leadership, and coaching. At the IABC he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession and developed the IABC Academy.

Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia Pacific and ran that program for over 10 years. He is a sought-after facilitator, speaker, author and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, the Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received several awards, including the International Gold Quill Awards for communication excellence and is a two-time recipient of the Rae Hamlin.

Adrian is chair of the Industry Advisory Committee for the RMIT School of Media and Communication as well as a non-executive board member with several organisations. In 2017, he was awarded a Medal to the Order of Australia, one of the highest national honours, for his work in professional communication and youth development. 

Register Today

Join this training for professionals working within the Public Sector

Pay for individual courses

Extra Early Bird

Ends 22 Nov

$A 795

per person + tax $400 saving

 

Early Bird

Ends 17 Jan

$A 995

per person + tax $200 saving

 

Regular

Ends 4 Feb

$A 1195

per person + tax

Additional discounts are available for group registrations of 10 or more. For group or payment enquiries or custom training solutions, please contact [email protected]

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